by Brian Roizen | Jul 11, 2022 | PPC Ads & Marketing
In 2020, the Google Shopping free listing program was a game changer for ecommerce merchants because it gave them a free way to increase the discoverability of their products. The original program allowed merchants to list products in the Google Shopping tab and on... 
by Brian Roizen | Jul 5, 2022 | Tips, Strategy & Insights
You pour yourself a cup of coffee, look at your calendar, and get ready to take on the day’s work. You open your emails, look for anything urgent, and then you see it. Google has informed you that your Merchant Center account has been suspended. Just like that?... 
by Brian Roizen | May 31, 2022 | Marketplaces
Walmart allows third-party sellers to list their products on Walmart.com to reach more than 120 million unique monthly visitors. As one of the largest omnichannel retailers in the United States, Walmart offers an excellent opportunity for ecommerce sellers to scale... 
by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will... 
by Brian Roizen | Mar 21, 2022 | Marketplaces
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts similar to Shopify. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your...