by Feedonomics | May 25, 2023 | Tips, Strategy & Insights
Automation in ecommerce functions much like a highway. Everything is streamlined to move faster and ultimately improve efficiency, but accidents happen at a much higher velocity and the widespread effects can be catastrophic. If you are sending product feeds to... 
by Feedonomics | Apr 19, 2023 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Is your business a mighty oak tree or a thin green reed? Confucius said, “The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.” Translation—to thrive in ecommerce, you need to stay flexible. Today, the winds of change are... 
by Brian Roizen | Apr 4, 2023 | Marketplaces, Tips, Strategy & Insights
It seems like everybody is listing their products on Amazon these days, and it’s no wonder why. The company holds the largest share of the ecommerce market in the US, with more than 2 billion monthly website visitors and 61% of consumers choosing Amazon as the first... 
by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced... 
by Feedonomics | Mar 22, 2023 | Tips, Strategy & Insights
Apparel brands are well aware of how cut-throat their industry is, and that goes doubly for listing and advertising apparel online. What was once a competition for local foot traffic has become a global battleground for online clicks. When the competition is this... 
by Feedonomics | Mar 3, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re not using the lifestyle image link attribute for your Google Shopping products, you’re missing out on a unique opportunity to connect with your customers. According to a study from Motista, emotionally connected customers spend more with a...