2020 was another record-setting year for online shopping, with all-time highs in sales for Black Friday and Cyber Monday. Whether those records stand remains to be seen, but 2021 is poised to be another giant year for ecommerce. Merchants who invested in their...
Social commerce—the sale and purchase of items through social media sites—grew dramatically over the last year, as the pandemic shut down brick-and-mortar storefronts and drastically changed how people shop. We saw many businesses increase their ecommerce capabilities...
There’s a reason so many retailers and brands choose to advertise their products on Google Shopping. Not only does Google capture more than 90% of the global search market with around 5.6 billion searches a day, it is also the leader in digital ad spend, totaling...
You pour yourself a cup of coffee, look at your calendar, and get ready to take on the day’s work. You open your emails, look for anything urgent, and then you see it. Google has informed you that your Merchant Center account has been suspended. Just like that?...
Today’s online shopping experience encompasses everything from targeted ads to using augmented reality to “try on” outfits. Online shopping destinations continue to innovate to make shopping easier and more immersive, introducing customers to greater...
Listing products on a marketplace is an effective way for merchants to reach millions of consumers who are already high-intent shoppers. Amazon is one of the most popular marketplaces; in the first quarter of 2021, Amazon’s net product sales grew by 37%...
