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How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

by Giacomo Iotti | May 19, 2022 | Tips, Strategy & Insights

Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...
Adopting an Omnichannel Strategy Is No Longer Optional

Adopting an Omnichannel Strategy Is No Longer Optional

by Feedonomics | May 16, 2022 | Tips, Strategy & Insights

At Sendlane’s Commerce Roundtable, Colin Madden, our Senior Director of Sales, and Mitch McKay, the Senior Strategic Partnerships Manager at BigCommerce, discussed the shift toward omnichannel and how to remain on the cutting edge of ecommerce. In this blog, we expand...
Resolving a Google Merchant Center Account Suspension: “Misrepresentation of self or product” (2022)

Resolving a Google Merchant Center Account Suspension: “Misrepresentation of self or product” (2022)

by Brian Roizen | May 12, 2022 | Tips, Strategy & Insights

You pour yourself a cup of coffee, look at your calendar, and get ready to take on the day’s work. You open your emails, look for anything urgent, and then you see it. Google has informed you that your Merchant Center account has been suspended. Just like that?...
Omnichannel Tips: Local Inventory Ads for Online-to-Offline Business

Omnichannel Tips: Local Inventory Ads for Online-to-Offline Business

by Zak Haines | Apr 26, 2022 | Tips, Strategy & Insights

Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so...
4 Ways to Enhance Facebook Creative for More Conversions

4 Ways to Enhance Facebook Creative for More Conversions

by Tony Zara | Apr 20, 2022 | Tips, Strategy & Insights

Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,...
Product Categorization 101: Why It Matters

Product Categorization 101: Why It Matters

by Feedonomics | Mar 21, 2022 | Tips, Strategy & Insights

When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase....
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