How to download current shopping feed data from Google Merchant Center

Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads.

It’s also a great way for us to do an audit of your current feed to identify optimization and performance improvements. Follow the instructions below to download a copy of your current product data from GMC, as well as your feed errors and warnings.

Downloading your Google Merchant Center product feed

Here are the steps to quickly download a copy of your Google Shopping feed.

1. Log in to your Google Merchant Center account.
2. Navigate to the account/subaccount.
3. In the left-hand menu, select “Products” and make sure you are on the “All products” tab at the top of the dashboard.

4. On the right side of the page, above your products, select the Columns icon and click “Modify columns.”
5. Check the boxes for all the columns available and click “Apply.”

6. On the Products page, above the product data table, click on the download icon to get a copy of your feed.

Downloading your Google Merchant Center feed errors and warnings

Here are the steps to quickly download a file of your feed errors and warnings.

1. Log in to your Google Merchant Center account.
2. Navigate to the account/subaccount.
3. In the left-hand menu, select “Products” and make sure you are on the “Needs attention” tab at the top of the dashboard.
4. On the right side, above the product data table, click on the download icon to get a file of your products that need attention.

Improving the quality of your feed data

If you haven’t already, request a demo to get a free feed audit, and learn how Feedonomics can help you scale your ecommerce business with full-service feed management. Sell more everywhere with direct connections to new sales channels and customers, while keeping inventory accurate and up-to-date for your optimized product listings.