Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping PLAs. It’s also a great way for us to do an audit of your current feed to identify optimization and performance improvements. Here are the steps to quickly download a copy of your current product feed.
- Log in to your Google Merchant Center account.
- Navigate to the account/sub-account.
- In the left-hand menu, select “Products” and then “Feeds.”
- Click the name of the feed container you want to download.
- Inside the feed container there are 3 dots displayed on the right-hand side, click the 3 dots and a drop down option will appear with the option to “Download File.”
Product feed files will be available for download for up to 30 days after they are first uploaded.
“I’m seeing multiple feeds.”
If you don’t know which feed is the correct feed, you can click “View products” under the feed container (in the Feed name column) on the Feeds page. This will show you what’s in the catalog.
You can also look at the “Feed name,” “Input method,” “Last upload date,” “Country of sale,” “Content language,” and “Destination” for more clues.
If it’s still unclear which feed is the correct feed, try clicking on one of the feed containers. This will take you to a page with “Processing,” “Settings,” and “Feed Results” across the top bar.
Select “Settings” from the top bar, and then click on “Feed settings” in the middle of the page. This will open a drop-down that will allow you to see the name of your file.
“I don’t see any product feeds.”
If your products are submitted to the Google Merchant Center through an API connection, you may not see any product feeds at all. To confirm an API connection, click on the Wrench icon at the top-right of the Google Merchant Center page and select “Content API.”
If you see a Diagnostics graph, this is an indicator that your products are being fed via API.
You can still download your feed data from the Google Merchant Center by going to Products > All Products in the sidebar menu. On the All Products page, you can download all your product data by clicking the download arrow on the right side of the page. It’s still best practice to download the product feed directly from its specified feed container when possible.
“I’m using Google Sheets to submit my products.”
- On the Products > Feeds page, select “Open” under the name of your Google Sheets–based product feed.
- From within Google Sheets, select File > Download > Comma-separated values (.csv, current sheet).
Still having problems with your Google Merchant Center, or want a better optimized feed? Our full-service team can help! Reach out to us for a free demo below!
Google Shopping Actions
Remember, if you are on Google Merchant Center, you can take advantage of Google Shopping Actions. Google Shopping Actions lets you get your products on “Buy on Google” (formerly known as Google Express), enable 1-click reordering, and be accessible through the voice controlled Google Assistant. See everything you need to know to get started with Google Shopping Actions.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
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