by Feedonomics | May 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
In the United States, shopping days like Black Friday and Cyber Monday have become culturally ingrained opportunities to splurge and buy gifts for loved ones (or yourself!). These shopping days have also grown in popularity outside the U.S., and they’re not the only... 
by Feedonomics | Apr 19, 2023 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Is your business a mighty oak tree or a thin green reed? Confucius said, “The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.” Translation—to thrive in ecommerce, you need to stay flexible. Today, the winds of change are... 
by Brian Roizen | Mar 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
So you sell cigars, lighters, or cannabidiol (CBD) products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it. Google Ads, Google Shopping, Microsoft Ads, and Yahoo generally don’t allow ads for tobacco or marijuana products... 
by Feedonomics | Jun 24, 2022 | Channel Updates & Ecommerce Trends, Marketplaces
In 2020, Walmart released Item Spec 4.0, bringing significant changes to the Walmart Marketplace product catalog. Products are now easier to find with more specific searchable attributes and an updated filter feature on the site. The update also consolidates different... 
by Feedonomics | Jun 7, 2022 | Channel Updates & Ecommerce Trends
Google has been busy adding new attributes to Google Merchant Center feed specifications, and we’re here to help you keep up. We covered Google’s short title attribute and more in a past blog, and the search giant recently released more information about... 
by Feedonomics | Apr 29, 2022 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
We’ve rounded up the latest and most notable Google updates for marketers and ecommerce businesses so far this year. From new product feed attributes and ad campaigns to additional metrics and analytics capabilities, there’s a lot to keep up with. We’ve summarized the...