Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going...
With more business moving online, it’s important to find ways to stand out from the competition. If you are listing products on Google Shopping, then one of the best ways to stand out is to provide consistent, high-quality product data. Sellers should take advantage...
We are continuing to monitor how consumer behavior has shifted as a result of COVID-19, with shelter-in-place orders, lockdowns, and social distancing in effect. Although people are spending less money overall, more commerce is moving online at the same time — for...
Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. As the crisis continues to...
There’s no doubt that consumer behavior has shifted rapidly due to the spread of COVID-19. Federal guidelines from March 16, 2020 include recommendations to stay home, avoid restaurants and bars (opt for pickup or delivery instead), avoid gatherings of 10 or more...
Beginning March 4, 2020, Google will allow Shopping ads to show in Gmail, Youtube, and Discover for all Shopping campaigns. While we anticipate exactly how Shopping Ads will behave across these networks, we already know and can expect a few things: Merchants who use...
