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Your Quick Guide to the Updated Google Merchant Center Product Data Specs

Your Quick Guide to the Updated Google Merchant Center Product Data Specs

by Brian Roizen | Jul 1, 2020 | Channel Updates & eCommerce Trends

Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going...
Google Shopping Ads Now Show Multiple Images When You Hover

Google Shopping Ads Now Show Multiple Images When You Hover

by Brian Roizen | May 15, 2020 | Channel Updates & eCommerce Trends

With more business moving online, it’s important to find ways to stand out from the competition. If you are listing products on Google Shopping, then one of the best ways to stand out is to provide consistent, high-quality product data. Sellers should take advantage...
Consumer Behavior During COVID-19 — Part 2

Consumer Behavior During COVID-19 — Part 2

by Brian Roizen | Apr 24, 2020 | Channel Updates & eCommerce Trends

We are continuing to monitor how consumer behavior has shifted as a result of COVID-19, with shelter-in-place orders, lockdowns, and social distancing in effect. Although people are spending less money overall, more commerce is moving online at the same time — for...
COVID-19 and eCommerce Roundup

COVID-19 and eCommerce Roundup

by Brian Roizen | Mar 31, 2020 | Channel Updates & eCommerce Trends

Although this is a period of uncertainty for consumers and sellers alike, we have seen an increase in online shopping, at least in certain product categories, as a result of brick-and-mortar stores shuttering their doors during the pandemic. As the crisis continues to...
Consumer Behavior During COVID-19 — Part 1

Consumer Behavior During COVID-19 — Part 1

by Brian Roizen | Mar 27, 2020 | Channel Updates & eCommerce Trends

There’s no doubt that consumer behavior has shifted rapidly due to the spread of COVID-19. Federal guidelines from March 16, 2020 include recommendations to stay home, avoid restaurants and bars (opt for pickup or delivery instead), avoid gatherings of 10 or more...
Google Announces Shopping Ads in Gmail, YouTube and Discover

Google Announces Shopping Ads in Gmail, YouTube and Discover

by Brian Roizen | Feb 27, 2020 | Channel Updates & eCommerce Trends

Beginning March 4, 2020, Google will allow Shopping ads to show in Gmail, Youtube, and Discover for all Shopping campaigns. While we anticipate exactly how Shopping Ads will behave across these networks, we already know and can expect a few things: Merchants who use...
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