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Deactivating a Shopify API Connection to the Google Merchant Center

Deactivating a Shopify API Connection to the Google Merchant Center

by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing

Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify to Google Shopping). Unfortunately this...
How to Download Current Shopping Feed from Google Merchant Center

How to Download Current Shopping Feed from Google Merchant Center

by Brian Roizen | Feb 2, 2021 | Tips, Strategy & Insights

Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify optimization and...
What is the Relationship Between a GTIN & UPC, ISBN & ASIN?

What is the Relationship Between a GTIN & UPC, ISBN & ASIN?

by Brian Roizen | Jan 2, 2021 | Tips, Strategy & Insights

GTIN stands for Global Tracking ID Number. This is a family of data structures. The number that is encoded into a barcode is the GTIN. The type of barcode can be UPC or EAN or ISBN The GTIN-12 is used in the United States and Canada and is encoded into a 12-digit UPC...
Social Commerce Channels and Why We Like Them in 2021

Social Commerce Channels and Why We Like Them in 2021

by Brian Roizen | Dec 23, 2020 | Tips, Strategy & Insights

Online shopping has surged dramatically since the beginning of the pandemic, and major companies have improved their ecommerce capabilities to meet this growing demand. Social commerce, which refers to the sale and purchase of items via social media sites, has become...
Introducing Google Merchant Center Custom Reports and Dashboards

Introducing Google Merchant Center Custom Reports and Dashboards

by Brian Roizen | Dec 14, 2020 | Tips, Strategy & Insights

When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
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