Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify to Google Shopping). Unfortunately this...
Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify optimization and...
GTIN stands for Global Tracking ID Number. This is a family of data structures. The number that is encoded into a barcode is the GTIN. The type of barcode can be UPC or EAN or ISBN The GTIN-12 is used in the United States and Canada and is encoded into a 12-digit UPC...
Online shopping has surged dramatically since the beginning of the pandemic, and major companies have improved their ecommerce capabilities to meet this growing demand. Social commerce, which refers to the sale and purchase of items via social media sites, has become...
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
