The Feedonomics Blog
For all the latest eCommerce news
Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with...
Checkout on Instagram Seller FAQs to Get You Started
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through Shoppable Posts. Checkout happens through the app itself, and not offsite. What do I need to set up my account for Checkout on Instagram as a...
Facebook Marketplace Retailer FAQs to Get You Started
What do I need to set up a Facebook Marketplace account as a retailer? To start, you will need a Facebook account, and then you will need to create a Business Page. You will also need to create a Business Manager and connect your Business Page to Business...
How to Track Organic Traffic from Google Shopping in Google Analytics
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic...
Your Quick Guide to the Updated Google Merchant Center Product Data Specs
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes...
“The Nick Vujicic Podcast” Features CEO Shawn Lipman on Leadership During COVID-19
You may have heard of Nick Vujicic. He’s a world-renowned public speaker, best-selling author, entrepreneur, coach, husband, and father. He was also born without limbs, but that hasn’t stopped him from living life to the fullest. From founding a non-profit...
Understanding the Google Ads Credit for SMBs During COVID
In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. These credits will be available globally by July 1st, 2020. The funds...
Target Plus (Target+) Seller FAQs to Get You Started
Who can sell on Target+? Target+ is Target’s third-party online marketplace that launched in February 2019. Target+ is different from other marketplaces in that Target+ hand-picks the sellers and brands that they would like to partner with rather than...
How Feedonomics and ShipStation Helped Survival Frog Reduce Costs and Recover Profits
Survival Frog is an online retailer that sells survival gear, kits, and food. A few years back, they needed to restructure their business operations after a decrease in demand led to a 66% drop in revenue. To increase their efficiency and reduce costs, they...
4 Business Leadership Tips During COVID with Feedonomics CEO Shawn Lipman
Recently, Feedonomics CEO Shawn Lipman joined “The Sur-thrival Guide” podcast to answer the question: What does business leadership look like during a pandemic? The podcast, hosted by leadership consultant Marc Stcherbina, is a series of conversations with...
