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What is the Relationship Between a GTIN & UPC, ISBN & ASIN?

What is the Relationship Between a GTIN & UPC, ISBN & ASIN?

by Brian Roizen | Jan 2, 2021 | Tips, Strategy & Insights

GTIN stands for Global Tracking ID Number or Global Trade Item Number. This is a family of data structures. The number that is encoded into a barcode is the GTIN. The type of barcode can be UPC or EAN or ISBN. Learn about the difference between UPC and EAN below.  The...
Social Commerce Channels and Why We Like Them

Social Commerce Channels and Why We Like Them

by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights

Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more...
Introducing Google Merchant Center Custom Reports and Dashboards

Introducing Google Merchant Center Custom Reports and Dashboards

by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing

When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
How Feedonomics Empowers A/B Testing for Better Product Listings

How Feedonomics Empowers A/B Testing for Better Product Listings

by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling...
How to Resolve the “User Cannot Purchase” Google Merchant Center Account Suspension

How to Resolve the “User Cannot Purchase” Google Merchant Center Account Suspension

by Brian Roizen | Oct 30, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

Google Merchant Center account suspensions can cost your business a lot of money in missed new customer acquisition while your ads are down. Factor in the stress of troubleshooting issues without a clear direction, plus the time spent trying to communicate with...
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