by Brian Roizen | Feb 2, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. Downloading your Google Merchant Center feed is also a great way for us to do an audit of... by Brian Roizen | Jan 2, 2021 | Tips, Strategy & Insights
If you’re unfamiliar with them, the differences between GTIN vs UPC vs ASIN vs ISBN can be difficult to determine, and instead, read like an indistinguishable mess of acronyms. If this is the case for you, read on to put your confusion to rest. GTIN stands for Global... by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more... by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now... by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling...