by Brian Roizen | Jan 2, 2021 | Tips, Strategy & Insights
GTIN stands for Global Tracking ID Number or Global Trade Item Number. This is a family of data structures. The number that is encoded into a barcode is the GTIN. The type of barcode can be UPC or EAN or ISBN. Learn about the difference between UPC and EAN below. The... 
by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more... 
by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now... 
by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling... 
by Brian Roizen | Oct 30, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Merchant Center account suspensions can cost your business a lot of money in missed new customer acquisition while your ads are down. Factor in the stress of troubleshooting issues without a clear direction, plus the time spent trying to communicate with...