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Using Google local inventory ads to drive more sales to your brick-and-mortar stores

Using Google local inventory ads to drive more sales to your brick-and-mortar stores

by Muhammed Al-Refai | Apr 2, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights

If you’re part of a business with brick-and-mortar stores and you’re not using local inventory ads, then you’re missing out on a huge opportunity to better serve and reach local customers. Local inventory ads (LIAs) can significantly enhance your customers’...
The best ecommerce strategies for winning on search with product listing ads

The best ecommerce strategies for winning on search with product listing ads

by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights

When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers...
Generating ecommerce revenue with social commerce

Generating ecommerce revenue with social commerce

by Muhammed Al-Refai | Jan 17, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights

Businesses earn more revenue from social commerce platforms than ever before. In 2024, social commerce generated almost $700 billion in revenue, and experts predict this upward trend will continue. Popular social commerce platforms like Facebook, Instagram, Pinterest,...
How to download current shopping feed data from Google Merchant Center

How to download current shopping feed data from Google Merchant Center

by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights

Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify...
The best ecommerce strategies for winning on remarketing channels (SMS, email, display)

The best ecommerce strategies for winning on remarketing channels (SMS, email, display)

by Muhammed Al-Refai | Sep 13, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights

Ecommerce sellers expend a lot of time, money, and brainpower encouraging customers to engage with their brands online. The successful ones know not to let that initial effort go to waste, and they use remarketing to create more impactful campaigns based on what they...
The best ecommerce strategies for winning on affiliate channels

The best ecommerce strategies for winning on affiliate channels

by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights

Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are...
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