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Popular Products Section on Google Shopping Increases Product Visibility

Popular Products Section on Google Shopping Increases Product Visibility

by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing

Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. Merchants who can provide optimized and well-structured product data are in the best position to reach more customers. Google’s...
Deactivating a Shopify API Connection to the Google Merchant Center

Deactivating a Shopify API Connection to the Google Merchant Center

by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing

Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are rarely long-lasting. Most merchants who aim to grow their businesses will inevitably want more in the way of...
How Feedonomics Empowers A/B Testing for Better Product Listings

How Feedonomics Empowers A/B Testing for Better Product Listings

by Brian Roizen | Nov 10, 2020 | PPC Ads & Marketing

Listing your products on different marketing channels is certainly important for success in ecommerce, but it’s almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data...
How to Resolve Google Merchant Center Errors Related to COVID-19: “Offensive or Inappropriate Content” and More

How to Resolve Google Merchant Center Errors Related to COVID-19: “Offensive or Inappropriate Content” and More

by Brian Roizen | Sep 4, 2020 | PPC Ads & Marketing

It’s happening without warning or explanation. Product feeds and accounts are suddenly getting flagged for violations in the Google Merchant Center, despite not making any recent changes. Many of you have rightly guessed that several of these errors and suspensions...
What You Should Know About Free Listings on Google Shopping

What You Should Know About Free Listings on Google Shopping

by Brian Roizen | Jul 23, 2020 | PPC Ads & Marketing

You may have heard Google now allows merchants to list products in the Google Shopping tab for free, below the paid Shopping ads. This change went into effect on April 27 in the U.S., and is scheduled to go into effect by the end of 2020 worldwide. Google recently...
Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs

Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs

by Brian Roizen | Jul 7, 2020 | PPC Ads & Marketing

Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s...
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