by Muhammed Al-Refai | Apr 2, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re part of a business with brick-and-mortar stores and you’re not using local inventory ads, then you’re missing out on a huge opportunity to better serve and reach local customers. Local inventory ads (LIAs) can significantly enhance your customers’... 
by Mario Weddell | Feb 21, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
When brands and retailers look to sell more products online, they often start by advertising on the biggest search engines in the world—Google, Microsoft (Bing), and Yahoo. These channels have shopping ads programs to help you promote the right products to customers... 
by Muhammed Al-Refai | Jan 17, 2025 | PPC Ads & Marketing, Tips, Strategy & Insights
Businesses earn more revenue from social commerce platforms than ever before. In 2024, social commerce generated almost $700 billion in revenue, and experts predict this upward trend will continue. Popular social commerce platforms like Facebook, Instagram, Pinterest,... 
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify... 
by Muhammed Al-Refai | Sep 13, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Ecommerce sellers expend a lot of time, money, and brainpower encouraging customers to engage with their brands online. The successful ones know not to let that initial effort go to waste, and they use remarketing to create more impactful campaigns based on what they... 
by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are...