After a year spent indoors, consumer shopping habits have changed drastically. Stores may have reopened, but many people still aren’t browsing in malls or brick-and-mortar stores like they used to. Driven by technology and powered by data, online shopping...
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get...
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify to Google Shopping). Unfortunately this...
Listing your products on different marketing channels is almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data to identify ways that you can improve your selling...
It’s happening without warning or explanation. Product feeds and accounts are suddenly getting flagged for violations in the Google Merchant Center, despite not making any recent changes. Many of you have rightly guessed that several of these errors and suspensions...
You may have heard Google now allows merchants to list products in the Google Shopping tab for free, below the paid Shopping ads. This change went into effect on April 27 in the U.S., and is scheduled to go into effect by the end of 2020 worldwide. Google recently...
