by Feedonomics | Aug 30, 2023 | Marketplaces, PPC Ads & Marketing, Tips, Strategy & Insights
If you have questions about what shopping feeds are, how they work, and how to best use them, then you’ve come to the right place. At Feedonomics, product data feeds are our bread and butter; we manage billions (yes, that’s right!) of rows of product data daily. In... 
by Feedonomics | Jul 5, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
Buy online, pick up in store (BOPIS) and curbside pickup became popular options during the pandemic, but consumers who got used to these fulfillment services clearly still find them convenient. Nearly one-third of U.S. ecommerce shoppers picked up their most recent... 
by Feedonomics | May 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
In the United States, shopping days like Black Friday and Cyber Monday have become culturally ingrained opportunities to splurge and buy gifts for loved ones (or yourself!). These shopping days have also grown in popularity outside the U.S., and they’re not the only... 
by Kurtis Nysmith | Mar 27, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
At Seer Interactive, we heavily incorporate testing and data-driven approaches into our strategy. With the transition from Google Smart Shopping campaigns to Performance Max in 2022, we sought to find a new balance of automation and control. Thus, the team introduced... 
by Feedonomics | Mar 3, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights
If you’re not using the lifestyle image link attribute for your Google Shopping products, you’re missing out on a unique opportunity to connect with your customers. According to a study from Motista, emotionally connected customers spend more with a... 
by Brian Roizen | Mar 1, 2023 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
So you sell cigars, lighters, or cannabidiol (CBD) products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it. Google Ads, Google Shopping, Microsoft Ads, and Yahoo generally don’t allow ads for tobacco or marijuana products...