Our Story | Feedonomics™

Our Story

We empower customers through our best-in-class technology and service to list products everywhere people shop online, including Google Shopping, Amazon, and Facebook

Team Members

300+

Come join our team

Clients

2,500+

See how we work

Countries Served

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Feedonomics was launched with the vision of creating the leading feed platform in the industry. We have always believed that optimized feeds perform better. Our founders experienced many shortcomings with legacy feed platforms while managing feeds at large advertising agencies. We built something to solve our own problem first, and then realized other advertising agencies and online retailers have the exact same problem.

We worked in direct response to the challenges we experienced in support and the ability to transform data to get the best advertising performance possible in an increasingly Omnichannel world.

“We built something to solve our own problem first, and then realized other advertising agencies and online retailers have the exact same problem.”

Thanks to the hard work of our dedicated FeedFillment™ team and innovative technology, Feedonomics now serves some of the most prolific advertising agencies, brands, and retailers. We believe in creating a strong work culture inspired by everyone in the company. We bring the best of ourselves to create an amazing experience for everyone we work with.

Leadership

Shawn Lipman

Chief Executive Officer

Robert Roizen

Chief Technology Officer

Brian Roizen

Chief Architect

Gary Putterman

Chief Financial Officer

Igor Roizen

Chief Scientist

Matt Reid

Senior Vice President of Marketing

View more ↓

Jason Nichol

Vice President of Product

Nate Schlossberg

Vice President of Engineering

Stacy Williams

Vice President of Global Operations

Dmitriy Ryzhiy

Vice President of Marketplaces

Colin Madden

Senior Director of Sales

Patrick Hentschel

Senior Director of Global Accounts

Dallas Moore

Senior Director of Training and Development

Margaret Tybor

Senior Director of Marketing

Kushal Khatri

Senior Director of Engineering, Platform

Dave Weber

Senior Infrastructure Engineer

Yesenia Monroy

Senior Director of Global Operations

Anthony Surkin

Controller

Kellie Yackee

Director of Sales Empowerment

Jeff Bordeaux

Director of Business Development

Gary Kerr

Director of Agency Partnerships

Jason Shao

Enterprise Account Director

Amera Khalil

Director of Global Accounts

Jeff Buechler

Director of Sales

Yasemin Gokcen

Director of Product, Operations

Michael Plax

Director of Product, Marketplaces

Brian Woolf

Director of Information Technology and Security

Brett Brawerman

Director of People Empowerment

Mike Oman

Director of Partnerships

Conor Hockett

Director of Content

Anthony Concotilli

Director of Demand Generation

Garima Jaiswal

Senior Manager of Curriculum Development

Ioana Ungureanasu

Technical Project Manager, A.I.

Leah Salvador

Senior Manager, Continuous Improvement

Barrie Diggs

Senior Enterprise Technical Project Manager

Michael Garcia

Technical Project Manager, Marketplaces

Jimmy Tong

Support Manager

Yanosky Merzius

Sales Development Manager

Jessica Pope

Enterprise Operations Manager

Zack Jean

Enterprise Operations Manager

Bruna Cavazani

Enterprise Feed/Paid Search Manager

Yik Cheung

Accounting Manager

Achievements

Our Team

Selfless, hardworking, kind. Our team gives our technology a heart. We believe that many of us are more capable than some of us and that none of us is as capable as all of us.

Fun Facts

2,000+

Volunteer Hours

Languages spoken

Most used emoji

Bagels

Every. Single. Friday.

Adam

ping pong champion

Feed on!

Company Motto

Different chat rooms

6B+

Skus processed per day

Keeping It Real

We know that work without purpose is a drag. That’s why we live and work by fifteen principles of “Feed On.”

Learn more about our culture →

Shawn Lipman

Chief Executive Officer

Shawn is passionate about eCommerce and the role that technology can play in solving very challenging business problems for the world’s largest brands, retailers, and agencies. An accomplished entrepreneur, Shawn employs his talents in leadership and problem solving to create an amazing culture that empowers people. He previously founded and sold a health care company that in 10 years grew to be the contracted provider to some of the largest healthcare chains in the United States.

Shawn is enthusiastic about building strong and enduring culture-based organizations. This appreciation was formed from over 40 years of playing and coaching his beloved sport of rugby at the highest level, including representing the USA in the 1991 Rugby World Cup and being inducted into the US Rugby Hall of Fame. Read more on his Wikipedia page!

His love for ensuring sustainable excellence and world-class performance lends itself to Feedonomics’ embrace and commitment to the Feed On! Principles, principles predicated on Servant Leadership, No Egos, Creating a Learning Environment, Going for the Gap, and Leaders being Teachers, amongst others.

Whether it is his very loud rendition of “Mustang Sally,” riding horses or spending time with his family, Shawn always does everything with maximum effort and commitment.

Robert Roizen

Chief Technology Officer

Robert specializes in the design of lightning-fast database schemas and distributed system architectures that are easy to maintain. He has previously developed artificial intelligence algorithms used on websites that landed in the top 1,500 websites on the internet. Robert is an awardee of the prestigious Forbes 30 under 30 list, and received a Bachelor’s degree in Electrical Engineering and Computer Science from UCLA, where he graduated summa cum laude.

Brian Roizen

Chief Architect

Brian oversees all of Feedonomics’ Artificial Intelligence and Growth Processes. He loves taking the most annoying manual tasks and automating them. Brian has been featured as a thought leader on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs.

Brian has created several artificial intelligence websites and mobile apps that reached tens of millions of users per month. An avid classical pianist and self-proclaimed chess master, he also created a free sheet music website visited by millions of teachers and students per year. Brian received both a bachelor’s and master’s degree in mechanical engineering from UCLA, where he graduated summa cum laude and was awarded a National Science Foundation fellowship.

A firm believer in Sweeping The Sheds, and never being too big to do the small things that need to get done, Brian has performed just about every role at Feedonomics – including architecting and engineering the platform, optimizing feeds, answering support questions on weekends, and marketing and sales. He has also personally interviewed and hired over 100 Feedos, and as a mentor, has taken every new Feedo out for lunch. He is passionate about helping people grow as Feedonomics grows.

Gary Putterman

Chief Financial Officer

Gary is not your typical CFO. He is an accomplished rugby player, with representation on the United States National Team topping a storied rugby career. Raised and educated in South Africa where outdoor living and team sports were the norm, his appreciation for team camaraderie and a do-what-it-takes attitude, AKA Sweep the Sheds, is natural to him. Sweep the Sheds is a core Feedonomics principle, where no one is too big to do the small stuff for the team.

Gary is a Chartered Accountant (South Africa) with a strong entrepreneurial spirit. He has co-founded five start-ups in his 25+ year career, three of them in technology. This entrepreneurial spirit aligns with another core Feedonomics value—Go for the Gap. Gary loves solving operational and process challenges and is often heard saying, “Let’s keep the simple things simple”.

Gary lives in Los Angeles with his family, and he loves travelling, sports, and exercising.

Igor Roizen

Chief Scientist

Igor is a pioneering computer scientist with over 20 years of experience in artificial intelligence and eCommerce. As Chief Scientist, Igor continually Goes for the Gap by leading the Feedonomics AI Research and Development team, with a specific focus on creating next-generation feed optimization technology.

While working at the Cognitive Systems Laboratory at the UCLA Department of Computer Science, he co-authored artificial intelligence algorithms with the 2012 Turing Award (commonly considered the Nobel Prize in Computing) recipient Judea Pearl. His work on the optimality of computerized game-playing algorithms has led to AI breakthroughs in chess, culminating with IBM’s Deep Blue, for the first time defeating the reigning world chess champion, Gary Kasparov.

Igor also holds over 10 Search Patents. While Chief Scientist at Shopzilla, he was granted patents in key areas of search-engine technology. He has done work on the computation of relevance, which is at the heart of every search engine.

Learn more about Igor

Matt Reid

Senior Vice President of Marketing

Matt is responsible for the global marketing and partnership teams at Feedonomics and is committed to showcasing the value of our technology solutions and services to brands worldwide. Matt’s background consists of 20+ years of B2B SaaS experience leading growth initiatives across product, sales, marketing, and partnership functions.

He has career experience in software engineering, sales engineering, product management, and product marketing and sales, where he thrives leading go-to-market teams that support SMB and enterprise markets. Earlier in his career, he directed the market launch of the world's fastest growing web conferencing solution, GoToMeeting, and was responsible for the strategies of GoToMyPC, GoToAssist, and GoToWebinar. The Feedonomics' principle Go for the Gap resonates with Matt because he strives to find new ideas that improve processes and deliver an exceptional customer experience.

Matt spends his free time attending his children’s various sports activities, traveling to adventurous places with his wife, and playing tennis. He holds an MBA from California State University, Sacramento, and has degrees in business/economics and political science from U.C. Santa Barbara.

Jason Nichol

Vice President of Product

Jason comes with a diverse and longstanding technical background established through years of supporting companies such as Swiss Bank, Deutsche Bank, and Accenture. Well-versed in all levels of technical support and website application development, coupled with strong marketing experience, Jason is the ideal person for establishing and supporting processes for the most complicated feeds and integrations.

He oversees Feedonomics’ entire Feed Optimization team and is always happy to go the extra mile to ensure your needs are met. Jason has been involved in Feedonomics since day one, and his Go for the Gap attitude and willingness to Embrace Expectations has served him well through our rapid expansion in the United States and abroad.

When he is not busy improving complex operational workflows or supporting his team, he can be found hiking the hills with his dog, surfing, or mountain biking.

Nate Schlossberg

Vice President of Engineering

Nate is responsible for recruiting and leading the Feedonomics' engineering team. In the heart of every developer is a passion to build something valuable, and Nate works to nurture those passions to see them fulfilled. This includes streamlining development processes, mentoring teams on Software Engineering and Architecture, and removing barriers to feature development and delivery.

Nate's greatest strength is his diverse technical background, having received a bachelor's in engineering from Harvey Mudd College, as well as a master's degree in electrical engineering from UCLA. Since then, Nate has been involved in software development, system integration, and technical leadership of a vast range of software systems, including nation-wide Command & Control software, safety-critical applications for Rails systems, and large-scale web applications. He is also a graduate of Lockheed Martin's Advanced Technical Leadership Program.

Embrace Expectations and Go for the Gap are two principles that drive Nate and his department to excel. As a team, the engineering department is not afraid to commit to deadlines and deliver them, and build original, customized solutions for clients with unique challenges.

At his core, Nate is a builder, whether it be advanced software products, cohesive technical teams, or D&D campaigns.

Dmitriy Ryzhiy

Vice President of Marketplaces

Dmitriy heads the Marketplaces division at Feedonomics and is passionate about helping brands optimize their performance through a combination of technology solutions and proven best practices. Dmitriy’s background spans from retail vendor management at Amazon.com, to serving as the Japan country manager for a leading musical instruments company, to corporate finance.

His career has centered around business process improvement with a focus on delivering exceptional customer experience. Going for the Gap, Dmitriy is always looking for opportunities to deliver more value and delight customers by bringing a deep understanding of eCommerce marketplace strategy, especially as it relates to product sourcing and selection, merchandising, operations, and supply chain management.

Outside of the office, Dmitriy likes to challenge himself with new techniques in the kitchen, DIY projects, and learning new languages.

Colin Madden

Senior Director of Sales

Colin leads all of Sales at Feedonomics. He loves building teams that push each other to be better. Feedonomics' core values center around how to build this type of team, and prepare yourself mentally every day to help your team succeed. Colin believes the commitment to WE instead of ME is what makes Feedonomics special — because that WE extends to our clients as well.

Colin helps his team Train to Win every day, and works to Create a Learning Environment — he believes his team should be eCommerce experts, not just great sales professionals. One of his favorite benchmarks is, "If your product was free, how much would your clients pay to speak with your team?"

Colin came from ZipRecruiter, one of the world’s leading job boards, where he worked with their Enterprise accounts, high level agencies, and even helped start an HR and Benefits division from scratch within the company.

Colin is also a trained yoga instructor, loves Thai food, and would take a trek through the mountains over Vegas any day of the week.

Patrick Hentschel

Senior Director of Global Accounts

Patrick is Feedonomics' Senior Director of Global Accounts. He manages strategic relationships with globally recognized brands and retailers. Having joined Feedonomics originally as a data feed analyst, his years of direct hands-on experience with the platform have equipped him to think outside the box in defining solutions to complex data integration challenges.

His favorite Feed On! Principle? Go for the Gap. Seizing on new opportunities, delving into uncharted territory — this is how we grow as professionals and as people. Learning to Embrace Expectations has been crucial to Patrick's development, as he's learned that accountability pushes us to become the best version of ourselves.

If you chat with Patrick, he might take the call from a school bus that he converted into an office station overlooking the Pacific Ocean. When he's not coordinating data integration initiatives from the bus, he's practicing and teaching yoga, playing with his Siberian Husky, or engaging in local activism work around climate and ecological crises.

Dallas Moore

Senior Director of Training and Development

As the Senior Director of Training and Development, Dallas is committed to Creating a Learning Environment, one of his favorite principles. After leading the Operations team through tremendous growth over the past three years, he is now helping his team build a comprehensive training program at Feedonomics — both for us and for our partners.

Recognizing the importance of culture to how we interact with one another, Dallas studied cross-cultural communication and business management, and received a degree in foreign languages from the University of North Alabama. He brings his experience in communication together with his love of people to create an environment where everyone has a voice and sees the value they bring to those around them.

While his love of singing and escape rooms with friends would make you think he is outgoing, he is a homebody at heart, spending his free time cooking and enjoying hobbies like gardening, knitting, and painting. He is also sentimental, filling his office with souvenirs and reminders of team members both past and present from around the globe.

Margaret Tybor

Senior Director of Marketing

Margaret is an experienced marketing leader driven by asking why and always Playing with Purpose. Prior to joining Feedonomics as the Senior Director of Marketing, she led the marketing efforts for B2B tech companies in the education technology and data visualization sector, provided strategic marketing consulting to SaaS start-ups, and led sales teams in the online ad space.

Margaret’s educational background is in journalism, and storytelling permeates everything she does. She’s on a mission to tell the world why Feedonomics matters and to help write its legacy.

When she’s not in mission mode, you can find Margaret writing some of her own stuff, hiking with her husband, Frank, and Australian Shepherd, Squid, or out dancing to some good live tunes.

Kushal Khatri

Senior Director of Engineering, Platform

Kushal has over 10 years of experience in leading architecture and development of highly scalable applications leveraging cutting-edge technologies and distributed systems. He holds a master's degree in computer science from USC.

As Senior Director of Engineering, Platform, Kushal focuses on bringing more power to the Feedonomics platform by expanding its feature set and capabilities. He loves to Go for the Gap by always striving for efficiency gains and optimizations in processes, and strongly believes that there's always room for improvement. By cultivating a culture of knowledge sharing in the team, he strives to Create a Learning Environment.

A sports aficionado, Kushal loves to follow football, cricket, and tennis. He also enjoys cooking and trying out recipes from different cuisines, and finds it a stress reliever.

Dave Weber

Senior Infrastructure Engineer

Dave and his team work hard to make sure our infrastructure is always running smoothly. He previously served as the Manager of Automated Systems at Shopzilla where he developed the back-end infrastructure for scheduling 1000+ ETL and data processing batch jobs on a 24/7 basis, processing hundreds of millions of products a month. He went on to implement breakthrough artificial intelligence algorithms on the Research and Development team at Shopzilla. Most recently, he was at TicketMaster, where he managed business-critical infrastructure for their eCommerce platform.

Dave enjoys mentoring other engineers, passing along lessons he learned in his esteemed career. Passing the Ball and Being a Good Ancestor are two Feed On! Principles that come naturally to him.

Dave is a graduate of UCLA and did some post-graduate work at California State University, Northridge. He is currently based in Los Angeles where he enjoys spending time outdoors and landscape photography.

Yesenia Monroy

Senior Director of Global Operations

As Senior Director of Global Operations, Yesenia leads the global operations strategy and cultivates relationships with Feedonomics’ largest enterprise clients and agency partners. She's passionate about creating an amazing customer experience that drives client growth.

Yesenia is a transformational leader that enjoys building high-performing teams because it allows her to Create a Learning Environment. Whether working to streamline internal processes or improve the client experience, she ensures a win for all stakeholders.

Yesenia is a Los Angeles native and enjoys participating in TV game shows. She also loves spending time with her family and doing volunteer work for low-income nonprofit organizations.

Anthony Surkin

Controller

Tony leads the accounting team, ensuring all the day-to-day operations run efficiently while providing the best service possible. He brings over 20 years of experience in managing the Accounting and Finance departments for some of the leading companies in the healthcare and education industries. With significant expertise in utilizing historical financial data, Tony develops predictive models for managing growth and assessing performance at a granular level.

He holds a Bachelor of Science degree in business administration from California State University, Northridge and an MBA from Western Governors University.

Tony is all about Sweeping The Sheds, and never being too big to do the small things that need to get done. He has performed many roles in the company, including event planning, and has conducted orientations for over 100 Feedos.

When not in the office, you can find Tony at the gym, dance floor, traveling, playing sports, and spending time with family.

Kellie Yackee

Director of Sales Empowerment

Kellie has a diverse background from independent film producing, direct marketing, sales to Department Director. Her creative instinct, coupled with constant curiosity and a drive to help others, paves new and interesting ways to find success for clients and Feedonomics.

Being a Good Ancestor resonates in the soul of everything she does, like volunteering, coaching, and educating. It becomes the driving force to consistently leave a positive impact and to Play With a Purpose. Kellie enjoys finding new ways to improve processes and Create a Learning Environment that empowers her team to step into leadership. Allowing time to Ritualize to Actualize creates a vision for personal and professional success.

If Kellie is not out enjoying her love for the beach, she can be found baking, vintage shopping, and watching classic Hollywood movies (think Bogart, Grant, Monroe, Gable, Bacall). She also enjoys traveling around the world exploring and embracing new cultures.

Jeff Bordeaux

Director of Business Development

Jeff serves as our Director of Business Development, and he’s responsible for developing new business opportunities and building our global roster of clients. He has extensive experience in helping clients find solutions, particularly in the technology sector, having held positions at ZipRecruiter and Citrix where he consistently exceeded his sales targets.

At Feedonomics, we have a lot of different people we need to interact with to get the best results for our clients. Jeff makes sure he’s available to his fellow colleagues, so everyone's action items move along at a steady pace. He believes in Sweeping the Sheds—everyone’s role is critical to the success of the client, so whatever Jeff can do to help them ultimately helps the customer and the company.

He is a graduate of the New England Art Institute. When he’s not in the office, Jeff spends time kayaking and boating, and he also takes scenic pictures with his drone. He likes to play music and record it, or watch documentaries and relax.

Gary Kerr

Director of Agency Partnerships

As Director of Agency Partnerships, Gary is responsible for driving new business for our product feed management and marketplace solutions.

With nearly 13 years working in ad tech — particularly in feed-driven marketing platforms — Gary brings an extraordinary volume of knowledge, expertise, and enthusiasm to the team. He earned a BS in business management from Central Michigan University, followed by graduate studies at WMU Cooley Law School. Gary is a believer in the Know Thyself Feed On! Principle — self-awareness is one of the most critical components to a healthy team culture. High-performing teams promote a culture of honesty, authenticity and safe conflict, and leaders lead the way on this.

Based near Detroit, Gary is married, with two athletic teenage boys. He enjoys lots of outdoor activities: mountain biking, hiking with the dog, beach activities in summer, and downhill skiing in winter.

Jason Shao

Enterprise Account Director

As Enterprise Account Director, Jason cultivates relationships with Feedonomics’ largest brand and agency partners. He is always eager to bring value, geek out on industry trends, and collaborate to find creative strategies for growth. The long-term success of these partnerships is his number one focus.

Jason is a problem solver and educator. Whether working to streamline processes or taking time to gain and share knowledge, he makes sure to Create a Learning Environment wherever he can. Developing efficient sustainable methodology in every task lets him Be a Good Ancestor, making life easier for those that follow.

Based in San Francisco, Jason is a Bay Area native and a USC grad. When not serving Feedonomics’ top partners, he spends time building computers, pursuing esoteric collectibles, and watching movies with his wife, dog, and three cats.

Amera Khalil

Director of Global Accounts

Amera Khalil resides in the great Pacific Northwest, on the north end of Seattle. She's a self-proclaimed lil hippie mama! While not working, Amera is likely summiting a mountain she has no business being on, attempting to land a handstand, cooking food for the soul and her community, and/or building out a fleet of Sprinter vans.

Amera has spent the last five-and-a-half years working for a company you might be familiar with—Zillow Group! She started as a front-line inbound/outbound call specialist and worked her way through management, into sales, and became one of the largest revenue-producing sales professionals on the travel team, focusing on all things B2B sales.

For the better half of her career, Amera spent most weeks traveling to three different cities, learning how to work on a little laptop screen while sitting on flights, and troubleshooting client issues while in an Uber. She had an incredible time working with a team that was a startup when she began and has now transitioned to a well-oiled machine. Amera is eager to be part of a team that is changing the industry and ultimately providing power to the people with transparency, real-time information, and continued innovation!

Amera is fluent in gif speak, has been told her OOTO emails are one of a kind, and absolutely loves to chat with disgruntled clients. She is the middle child in a very large Lebanese family (picture My Big Fat Greek Wedding and times that by three). Amera believes some of the most important things in life are: deep belly laughing, being a real human with all the feels, practicing gratitude—oh, and experiencing nature. Go on! Get outside!

Jeff Buechler

Director of Sales

Jeff Buechler is 50% chronic puzzle solver/game theorist, 50% digital marketing OG, and 25% not great with percentages. He partners with CEOs, CMOs, and digital executives to provide a unique, pan-industry perspective for growing brands and meeting strategic sales and marketing objectives. In his long and storied time, Jeff has worked closely with nearly all of the IRCE 500 to achieve digital hegemony, but he not-so-secretly holds a special fondness and appreciation for an underdog.

Jeff leads two separate sales teams at Feedonomics where he strives to Sacrifice; asking just a bit more so the good can become the great.

When not evangelizing the benefits of Feedonomics, you can find Jeff in the No. 4 seat of his home poker game, in his garage woodworking (where no matter what he starts out building inevitably becomes a badly built bookshelf), or, most importantly, with his family making memories.

Yasemin Gokcen

Director of Product, Operations

Yasemin is a Productechnologist (she refuses to take sides) with a deep love for creating things with amazing teams. She is laser-focused on customer-centric thinking, measuring everything, and making things happen really, really quickly.

She has always found joy in solving nearly every problem, and takes pride in having solved them across an extraordinary range of industries — inventory management, to cellular, to fintech, to bridal retail, to all this platform goodness. How fun is that? At the heart of it all, Yasemin also believes in empowering people with kickass technology, and that's exactly what she's here to do.

A recent transplant to LA, Yasemin enjoys being outside nearly all the time, asking why, and growing anything bigger than imagined.

Michael Plax

Director of Product, Marketplaces

Michael is responsible for guiding the development of our Marketplace product. He aligns the objectives and needs of all the stakeholders to ensure that Feedonomics provides a world-class Marketplace product. With first-hand knowledge of product management and business development, Michael brings a wealth of knowledge and expertise to the team. For over 12 years, he worked as the CTO at an eCommerce shoe distribution company where he supervised and maintained eCommerce integrations for more than 25 marketplaces.

Michael is quick to Go for the Gap in work and life. Creating a positive learning environment for the team and continuously Training to Win allow Michael to ensure continuous improvement and achieve company goals.

He earned a bachelor's degree in computer science from the University of Haifa. When not working, Michael enjoys spending time with his family, watching his kids' sports events, and finding new ways to create and expand his knowledge.

Brian Woolf

Director of Information Technology and Security

Brian brings over 15 years of professional IT and security experience to Feedonomics, including technical management of cutting edge technologies at Wells Fargo. Passionate in all areas of IT, he has found his love for virtualization and all it offers to maintain a competitive edge. Brian now leads the IT and IS department for Feedonomics.

Brian has always strongly believed that to succeed you must Create a Learning Environment and Pass the Ball onto future leaders.

Earlier in his career, Brian proudly served as a decorated analyst in the U.S. Army, where he led troops in Information Security. Brian’s love for IT is only surpassed by his love for his wife and daughter. On the weekend you can find Brian BBQing a beautiful brisket or a large rack of ribs.

Brett Brawerman

Director of People Empowerment

Brett is responsible for leading the people empowerment department, which ensures that we maintain our awesome culture and continue to grow as a team. While people empowerment looks different week after week, it is inclusive of all internal communications, social and philanthropic efforts, engagement opportunities, talent acquisition and development.

Before joining Feedonomics, Brett spent two years in Moldova as a U.S. Peace Corps volunteer followed by a handful of years in management consulting, specializing in organizational strategy and design.

Brett originally hails from Annapolis, Maryland and holds degrees in exercise sport science and business administration (bachelor’s, Elon University), as well as international and intercultural communication (master’s, University of Denver).

Mike Oman

Director of Partnerships

As Director of Partnerships, Mike nurtures relationships with Feedonomics’ various partners across marketing, marketplaces, and technology. He loves to strategize and execute on opportunities to enhance our client's and partner's business objectives.

Mike seeks to Play with Purpose when evaluating new partnerships or prioritizing initiatives for our clients. As we grow, he's focused on Creating a Learning Environment so that he can Pass the Ball for his team.

Mike lives in Texas with his wife and daughter. When not on dad duty, he spends his time running, playing golf, or reading.

Conor Hockett

Director of Content

As Director of Content, Conor Hockett works with a team of talented designers and writers to develop the narrative for Feedonomics. He enjoys diving into industry research and trends to develop stories that resonate with our team and customers. Prior to Feedonomics, Conor worked as a Copywriter and Marketing Communications Manager at software companies throughout San Diego County.

In his leadership role at Feedonomics, Conor always strives to Play With Purpose and ask why at every turn. It's not good enough to simply write something that sounds nice if there is no reason behind it. Every action should have purpose, even in a creative position, and Conor strives to have his team work by that same principle.

When he's not developing a new piece of content, Conor loves to play basketball and cheer on his favorite sports teams: the Bengals, Braves, and Tar Heels. A transplant from Indiana, Conor now lives in Encinitas with his wife, Annie.

Anthony Concotilli

Director of Demand Generation

With over 16 years of marketing and branding experience, Anthony is charged with driving increased demand for the Feedonomics brand. Anthony's ability to cultivate new audiences through compelling content and focused digital strategies has helped him build multiple major retail brands throughout his career.

Anthony has an inquisitive mind, plays with a purpose, and always asks why. He can usually see opportunities where others may not, and goes for the gap. As an innovator and thought leader, Anthony is always reflecting on the process and looking for ways to improve it. His unique blend of creative and technical backgrounds gives him a broader understanding of the complete marketing ecosystem.

When Anthony isn’t feeling the need for feed, he enjoys playing music, working out, and going on long walks with his wife and their dog, Pete. Anthony is a compassionate leader that always asks for a heart before asking for a hand.

Garima Jaiswal

Sr Manager of Curriculum Development

As Senior Excellence Manager of Support, Garima focuses on improving the operational efficiency of various client-centric services. She routinely assesses the health of the company’s support system, which is the backbone of Feedonomics' service commitment.

What excites Garima every day at Feedonomics is her exposure to its truly mutual learning culture. By leveraging her prior educator experience, she not only takes pride in identifying the talents in her team and nurturing them, but also Creates a Learning Environment through professional coaching and team mentoring.

Garima graduated from the University at Buffalo, NY with a master's degree in management information systems. When Garima is not working, she paints abstract landscapes and plays board games with her daughter. She also enjoys spiritual literature.

Ioana Ungureanasu

Technical Project Manager, A.I.

As Senior Onboarding Manager, Ioana is responsible for ensuring clients have a successful and smooth transition into Feedonomics. She manages the Integration and Feed Build teams with resources distributed worldwide in Los Angeles, Manila, Capetown, and Pune. In her role, Ioana focuses on team building by working with our satellite offices to ensure the embodiment of the core Feedonomics principles and culture, and to promote a productive and customer-focused work environment.

Ioana consistently Goes For The Gap as she takes on new opportunities and roles at Feedonomics, from training new team members to establishing teams around the world. She enjoys empowering those around her to become leaders and has learned the significance of Passing the Ball to accomplish this. Her favorite aspect of Feedonomics is the compelling company culture which impacts Feedos beyond just the workplace.

Ioana holds a bachelor’s degree in political science and a minor in statistics from UCLA. Outside of the office, she enjoys cheering on the Seattle Seahawks, snowboarding, and attending music festivals throughout the world.

Leah Salvador

Senior Manager, Continuous Improvement

As the Senior Manager for Continuous Improvement, Leah's goal is to ensure excellence and efficiency in the different processes within the company and promote outstanding customer service. She has more than 10 years of experience in training and quality assurance in the IT business process outsourcing industry. She is an advocate of change and Going for the Gap. She also believes in the importance of Knowing Thyself, understanding the part you play in the company and how it affects others. Knowing this instills a sense of accountability and motivates her to do her best.

Leah obtained her bachelor of science degree in computer engineering from Manila, Philippines where she is originally from. She loves musical theater and binges on Korean TV shows to relax and unwind. She also likes traveling since it allows her to experience different cultures, while discovering and enjoying different kinds of food.

Barrie Diggs

Senior Enterprise Technical Project Manager

Barrie started her adventure at Feedonomics as an entry-level Data Feed Analyst, grew as a Solutionist solving and consulting on technical challenges for clients and the Feedonomics team, and finally settled in as an Enterprise Feed Manager during the Enterprise team's earliest days. In the three years since then, Barrie has been delivering for Enterprise clients and leading the Enterprise team during rapid growth for both groups.

As a team member, Barrie is deeply committed to Playing with Purpose and Going for the Gap by questioning and analyzing roles, processes, and policies and working to drive change in those areas. As a leader, she strives to be earnest and honest in supporting the team to Create a Learning Environment where everyone trusts in their strengths and intuition.

Barrie enjoys playing board games, sports, playing instruments and learning to play new ones, painting, drawing, writing, watching TV shows and movies, analyzing those stories and her experiences watching them, reading fun easygoing fiction, reading historical non-fiction, and many smaller and forgotten interests and hobbies.

Michael Garcia

Technical Project Manager, Marketplaces

Michael holds a Bachelor’s degree in Applied Mathematics from the University of California, San Diego. Michael is responsible for the marketplace team operations. In his role, Michael focuses on creating processes, ensuring client satisfaction, and building team morale.

Keeping a Blue Head has helped Michael maintain his fun can-do attitude even when things get tough.

When Michael isn’t working, he enjoys going for runs and working out.

Jimmy Tong

Support Manager

Jimmy leads our Global Support Team ensuring that our initiatives are in line with a top tier client experience. His team is designed to provide exceptional service to clients from all over the world at any time of the day. He is focused on improving our support efforts, processes, and technology all while keeping a client-centric mindset.

Jimmy graduated with a B.S. in Computer Science from the University of California, Irvine. His technical aptitude along with his experience in hospitality helps him manage and lead technically skilled team members. A firm believer in Creating A Learning Environment, Jimmy is passionate about cultivating a supportive team environment where lessons learned and best practices are shared between team members and clients. Leaders are teachers!

Born and raised in Los Angeles, Jimmy enjoys watching basketball, working out, and investing in the stock market during his free time. He is always looking for opportunities to grow personally and professionally in and out of the office.

Yanosky Merzius

Sales Development Manager

Yanosky Merzius hails from the Sunshine State, is a proud graduate of Florida State University (Go Seminoles!), and has an extensive sales development background at companies like Hertz, ChowNow, and Somabar. In his last role at Somabar, Yanosky created the sales and customer success department from scratch and drove its development. He finds great purpose in building successful teams, so he quickly fell in love with the idea of growing a global SDR team at Feedonomics.

When he's not working for his team, Yanosky moonlights as a photographer. He's been blessed to be published in a few international magazines and has also started a SoCal group for new photographers looking to network and find resources to improve their craft. Yanosky is a huge sports fan, loves to cook, and plays video games as a way to decompress when his life gets a little crazy. He's also an avid traveler who finds joy in sharing vacation tips and stories from his latest adventures!

Jessica Pope

Enterprise Operations Manager

Jessica Pope spent the first eight years of her career at Cydcor, LLC, an outsourced sales and marketing company. During her time there, Jessica was the operations team lead for compliance, Salesforce technical support, and territory and lead management. She has a passion for continued process improvement and learning. As a people manager, Jessica's goal is to lead by example as a servant leader, and she practices Situational Leadership. She loves seeing people grow and meet their goals.

Jessica values continued learning and is currently working on her MBA at Pepperdine University. In her free time, she enjoys running, hiking, yoga, traveling, and spending time with her family. Feedonomics is an innovative company with a culture focused on growth and personal development. Jessica is most excited to learn from everyone at this amazing company and help contribute to the growth of the team.

Zack Jean

Enterprise Operations Manager

Zack is joining the Feedonomics team as an Enterprise Operations Manager! Before joining Feedonomics, Zack managed the North America eCommerce operations for Deckers Brands, a shoe/apparel company with brands like UGG, Hoka, and Teva. In addition to this role, he also helped organize and manage the RPA (Robotic Process Automation) product team, which helped save the business over 40,000 hours in its second year. Zack is passionate about technology and unlocking new capabilities through creative solutions.

When not working, Zack enjoys spending time with his wife and almost 2-year-old son. Zack and his family live in Arizona and enjoy traveling, spending quality time with friends, and helping out those in need.

He is excited to join the Feedonomics team and the culture it represents. He is also delighted to work with a team of such strong caliber and help keep the legacy of Feedonomics going.

Bruna Cavazani

Enterprise Feed/Paid Search Manager

As DTA Manager, Bruna is responsible for scoping, managing and optimizing Feedonomics’ proprietary Dynamic Text Ad (DTA) product across client accounts to ensure that their goals and objectives are met or exceeded.

Bruna Plays with Purpose by working closely with client teams to identify and fully understand business needs, campaign performance objectives and opportunities to grow client relationships.

Bruna moved to Los Angeles 7 years ago where she graduated from UCLA. During her free time, she enjoys being outdoors doing sports, like surfing, and travelling to exotic destinations like Hawaii.

Yik Cheung

Accounting Manager

Yik joined Feedonomics 2018 as an Accounting Specialist after getting his B.S. in Management Science (Econ) from UCSD. Yik likes working with data to provide unique reporting and insights into the accounting department, and to help other teams succeed.

In his free time, you can catch Yik bouldering in gyms and outdoors. He aligns his rock climbing passion with the Train to Win Legacy principle. Yik is always looking for ways to improve and likes to focus his training in those areas. Repetition is the key to perfection for him.