Our Story | Feedonomics™

Our Story

We empower customers through our best-in-class technology and service to list products everywhere people shop online, including Google Shopping, Amazon, and Facebook

Team Members

400+

Come join our team

Clients

2,500+

See how we work

Countries Served

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Feedonomics was launched with the vision of creating the leading feed platform in the industry. We have always believed that optimized feeds perform better. Our founders experienced many shortcomings with legacy feed platforms while managing feeds at large advertising agencies. We built something to solve our own problem first, and then realized other advertising agencies and online retailers have the exact same problem.

We worked in direct response to the challenges we experienced in support and the ability to transform data to get the best advertising performance possible in an increasingly Omnichannel world.

“We built something to solve our own problem first, and then realized other advertising agencies and online retailers have the exact same problem.”

Thanks to the hard work of our dedicated FeedFillment™ team and innovative technology, Feedonomics now serves some of the most prolific advertising agencies, brands, and retailers. We believe in creating a strong work culture inspired by everyone in the company. We bring the best of ourselves to create an amazing experience for everyone we work with.

Leadership

Shawn Lipman

Chief Executive Officer

Robert Roizen

Chief Technology Officer

Brian Roizen

Chief Architect

Gary Putterman

Chief Financial Officer

Igor Roizen

Chief Scientist

Sharon Gee

Senior Vice President of Sales and Partnerships

View more ↓

Matt Reid

Senior Vice President of Marketing

Jason Nichol

Vice President of Product

Nate Schlossberg

Vice President of Engineering

Stacy Williams

Vice President of Global Operations

Dmitriy Ryzhiy

Vice President of Product Strategy

Kushal Khatri

Vice President of Engineering, Platform

Colin Madden

Vice President of Sales

Patrick Hentschel

Vice President of Business Development

Dallas Moore

Senior Director of Training and Development

Dave Weber

Senior Infrastructure Engineer

Yesenia Monroy

Senior Director of Global Operations

Michael Plax

Senior Director of Product, Marketplaces

Yasemin Gokcen

Senior Director of Product, Operations

Matt Dornfeld

Senior Director of Technology Partnerships

Anthony Surkin

Controller

Margaret Tybor

Director of Product Marketing

Kellie Yackee

Director of Global Operations, Sales

Jenna Galardi

Director of Omnichannel Growth

Brian Woolf

Director of Information Technology and Security

Katharine Jablonski

Director of Marketplace Operations

Brett Brawerman

Director of People Empowerment

Mina Stokes

Director of Talent Acquisition

Leah Salvador

Director, Continuous Improvement

Conor Hockett

Director of Content

Anthony Concotilli

Director of Demand Generation

Andy Delgadillo

Director of Sales

Mark Harnish

Director of Sales Development

Paolo Aquino

Director of Engineering, Infrastructure

Troy Busse

Director of Engineering, Integrations

Dmitry Torba

Director of Engineering, Syndications

Arpan Jain

Director of Technical Operations

Garima Jaiswal

Senior Manager of Curriculum Development

Yik Cheung

Senior Accounting Manager

Matt Weiser

Senior Operations Manager, Marketplaces

Jessica Pope

Senior Manager, Global Operations

Peter Baldwin

Senior Manager, Global Operations

Achievements

Our Team

Selfless, hardworking, kind. Our team gives our technology a heart. We believe that many of us are more capable than some of us and that none of us is as capable as all of us.

Fun Facts

2,000+

Volunteer Hours

Languages spoken

Most used emoji

130+

virtual team events in 2021

Adam

ping pong champion

Feed on!

Company Motto

Different chat rooms

10B+

Skus processed per day

Keeping It Real

We know that work without purpose is a drag. That’s why we live and work by fifteen principles of “Feed On.”

Learn more about our culture →

Shawn Lipman

Chief Executive Officer

Shawn is passionate about eCommerce and the role that technology can play in solving very challenging business problems for the world’s largest brands, retailers, and agencies. An accomplished entrepreneur, Shawn employs his talents in leadership and problem solving to create an amazing culture that empowers people. He previously founded and sold a health care company that in 10 years grew to be the contracted provider to some of the largest healthcare chains in the United States.

Shawn is enthusiastic about building strong and enduring culture-based organizations. This appreciation was formed from over 40 years of playing and coaching his beloved sport of rugby at the highest level, including representing the USA in the 1991 Rugby World Cup and being inducted into the US Rugby Hall of Fame. Read more on his Wikipedia page!

His love for ensuring sustainable excellence and world-class performance lends itself to Feedonomics’ embrace and commitment to the Feed On! Principles, principles predicated on Servant Leadership, No Egos, Creating a Learning Environment, Going for the Gap, and Leaders being Teachers, amongst others.

Whether it is his very loud rendition of “Mustang Sally,” riding horses or spending time with his family, Shawn always does everything with maximum effort and commitment.

Robert Roizen

Chief Technology Officer

Robert specializes in the design of lightning-fast database schemas and distributed system architectures that are easy to maintain. He has previously developed artificial intelligence algorithms used on websites that landed in the top 1,500 websites on the internet. Robert is an awardee of the prestigious Forbes 30 under 30 list, and received a Bachelor’s degree in Electrical Engineering and Computer Science from UCLA, where he graduated summa cum laude.

Brian Roizen

Chief Architect

Brian oversees all of Feedonomics’ Artificial Intelligence and Growth Processes. He loves taking the most annoying manual tasks and automating them. Brian has been featured as a thought leader on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs.

Brian has created several artificial intelligence websites and mobile apps that reached tens of millions of users per month. An avid classical pianist and self-proclaimed chess master, he also created a free sheet music website visited by millions of teachers and students per year. Brian received both a bachelor’s and master’s degree in mechanical engineering from UCLA, where he graduated summa cum laude and was awarded a National Science Foundation fellowship.

A firm believer in Sweeping The Sheds, and never being too big to do the small things that need to get done, Brian has performed just about every role at Feedonomics – including architecting and engineering the platform, optimizing feeds, answering support questions on weekends, and marketing and sales. He has also personally interviewed and hired over 100 Feedos, and as a mentor, has taken every new Feedo out for lunch. He is passionate about helping people grow as Feedonomics grows.

In his spare time, Brian enjoys spending time with family and mentoring fellow entrepreneurs.

Gary Putterman

Chief Financial Officer

Gary is not your typical CFO. He is an accomplished rugby player, with representation on the United States National Team topping a storied rugby career. Raised and educated in South Africa where outdoor living and team sports were the norm, his appreciation for team camaraderie and a do-what-it-takes attitude, AKA Sweep the Sheds, is natural to him. Sweep the Sheds is a core Feedonomics principle, where no one is too big to do the small stuff for the team.

Gary is a Chartered Accountant (South Africa) with a strong entrepreneurial spirit. He has co-founded five start-ups in his 25+ year career, three of them in technology. This entrepreneurial spirit aligns with another core Feedonomics value—Go for the Gap. Gary loves solving operational and process challenges and is often heard saying, “Let’s keep the simple things simple”.

Gary lives in Los Angeles with his family, and he loves travelling, sports, and exercising.

Igor Roizen

Chief Scientist

Igor is a pioneering computer scientist with over 20 years of experience in artificial intelligence and eCommerce. As Chief Scientist, Igor continually Goes for the Gap by leading the Feedonomics AI Research and Development team, with a specific focus on creating next-generation feed optimization technology.

While working at the Cognitive Systems Laboratory at the UCLA Department of Computer Science, he co-authored artificial intelligence algorithms with the 2012 Turing Award (commonly considered the Nobel Prize in Computing) recipient Judea Pearl. His work on the optimality of computerized game-playing algorithms has led to AI breakthroughs in chess, culminating with IBM’s Deep Blue, for the first time defeating the reigning world chess champion, Gary Kasparov.

Igor also holds over 10 Search Patents. While Chief Scientist at Shopzilla, he was granted patents in key areas of search-engine technology. He has done work on the computation of relevance, which is at the heart of every search engine.

Learn more about Igor

Sharon Gee

Senior Vice President of Sales and Partnerships

As the Senior Vice President of Sales and Partnerships at Feedonomics, Sharon is responsible for building a robust partner network and helping enterprise merchants all over the world grow their business. She has led sales and business development teams in the commerce technology and systems integration space for multiple global companies, such as BigCommerce Skubana, Born, Fluid (acquired by Astound), and Tribal DDB.

Sharon grew up in Colorado and received her bachelor's (she doubled majored in music and business) and master's degrees in music: vocal performance from Colorado State University and the University of Northern Colorado, respectively. During and after college, she spent her early career touring as a spinto soprano in the U.S., Europe, and Asia with various companies.

In her free time, Sharon loves spending time with her two kids, William (7) and Dahlia (2), her Colorado Mountain Dog, River, and her partner, Travis. She also loves good coffee, Manhattan (she lived there for 10-plus years), the Colorado mountains, running her flower farm in Boulder, winning (deals, board games, you name it), and helping others actualize.

Matt Reid

Senior Vice President of Marketing

Matt is responsible for the global marketing, partnership and sales development teams at Feedonomics and is committed to showcasing the value of our technology solutions and services to brands worldwide. Matt’s background consists of 20+ years of B2B SaaS experience leading growth initiatives across product, sales, marketing, and partnership functions.

He has career experience in software engineering, sales engineering, product management, and product marketing and sales, where he thrives leading go-to-market teams that support SMB and enterprise markets. Earlier in his career, he directed the market launch of the world's fastest growing web conferencing solution, GoToMeeting, and was responsible for the strategies of GoToMyPC, GoToAssist, and GoToWebinar. The Feedonomics' principle Go for the Gap resonates with Matt because he strives to find new ideas that improve processes and deliver an exceptional customer experience.

Matt spends his free time attending his children’s various sports activities, traveling to adventurous places with his wife, and playing tennis. He holds an MBA from California State University, Sacramento, and has degrees in business/economics and political science from U.C. Santa Barbara.

Jason Nichol

Vice President of Product

Jason comes with a diverse and longstanding technical background established through years of supporting companies such as Swiss Bank, Deutsche Bank, and Accenture. Well-versed in all levels of technical support and website application development, coupled with strong marketing experience, Jason is the ideal person for establishing and supporting processes for the most complicated feeds and integrations.

He oversees Feedonomics’ entire Feed Optimization team and is always happy to go the extra mile to ensure your needs are met. Jason has been involved in Feedonomics since day one, and his Go for the Gap attitude and willingness to Embrace Expectations has served him well through our rapid expansion in the United States and abroad.

When he is not busy improving complex operational workflows or supporting his team, he can be found hiking the hills with his dog, surfing, or mountain biking.

Nate Schlossberg

Vice President of Engineering

Nate is responsible for recruiting and leading the Feedonomics' engineering team. In the heart of every developer is a passion to build something valuable, and Nate works to nurture those passions to see them fulfilled. This includes streamlining development processes, mentoring teams on Software Engineering and Architecture, and removing barriers to feature development and delivery.

Nate's greatest strength is his diverse technical background, having received a bachelor's in engineering from Harvey Mudd College, as well as a master's degree in electrical engineering from UCLA. Since then, Nate has been involved in software development, system integration, and technical leadership of a vast range of software systems, including nation-wide Command & Control software, safety-critical applications for Rails systems, and large-scale web applications. He is also a graduate of Lockheed Martin's Advanced Technical Leadership Program.

Embrace Expectations and Go for the Gap are two principles that drive Nate and his department to excel. As a team, the engineering department is not afraid to commit to deadlines and deliver them, and build original, customized solutions for clients with unique challenges.

At his core, Nate is a builder, whether it be advanced software products, cohesive technical teams, or D&D campaigns.

Dmitriy Ryzhiy

Vice President of Marketplaces

Dmitriy heads the Marketplaces division at Feedonomics and is passionate about helping brands optimize their performance through a combination of technology solutions and proven best practices. Dmitriy’s background spans from retail vendor management at Amazon.com, to serving as the Japan country manager for a leading musical instruments company, to corporate finance.

His career has centered around business process improvement with a focus on delivering exceptional customer experience. Going for the Gap, Dmitriy is always looking for opportunities to deliver more value and delight customers by bringing a deep understanding of eCommerce marketplace strategy, especially as it relates to product sourcing and selection, merchandising, operations, and supply chain management.

Outside of the office, Dmitriy likes to challenge himself with new techniques in the kitchen, DIY projects, and learning new languages.

Kushal Khatri

Vice President of Engineering, Platform

Kushal has over 10 years of experience in leading architecture and development of highly scalable applications leveraging cutting-edge technologies and distributed systems. He holds a master's degree in computer science from USC.

As Vice President of Engineering, Platform, Kushal focuses on bringing more power to the Feedonomics platform by expanding its feature set and capabilities. He loves to Go for the Gap by always striving for efficiency gains and optimizations in processes, and strongly believes that there's always room for improvement. By cultivating a culture of knowledge sharing in the team, he strives to Create a Learning Environment.

A sports aficionado, Kushal loves to follow football, cricket, and tennis. He also enjoys cooking and trying out recipes from different cuisines, and finds it a stress reliever.

Colin Madden

Senior Director of Sales

Colin leads all of Sales at Feedonomics. He loves building teams that push each other to be better. Feedonomics' core values center around how to build this type of team, and prepare yourself mentally every day to help your team succeed. Colin believes the commitment to WE instead of ME is what makes Feedonomics special — because that WE extends to our clients as well.

Colin helps his team Train to Win every day, and works to Create a Learning Environment — he believes his team should be eCommerce experts, not just great sales professionals. One of his favorite benchmarks is, "If your product was free, how much would your clients pay to speak with your team?"

Colin came from ZipRecruiter, one of the world’s leading job boards, where he worked with their Enterprise accounts, high level agencies, and even helped start an HR and Benefits division from scratch within the company.

Colin is also a trained yoga instructor, loves Thai food, and would take a trek through the mountains over Vegas any day of the week.

Patrick Hentschel

Senior Director of Global Accounts

Patrick is Feedonomics' Senior Director of Global Accounts. He manages strategic relationships with globally recognized brands and retailers. Having joined Feedonomics originally as a data feed analyst, his years of direct hands-on experience with the platform have equipped him to think outside the box in defining solutions to complex data integration challenges.

His favorite Feed On! Principle? Go for the Gap. Seizing on new opportunities, delving into uncharted territory — this is how we grow as professionals and as people. Learning to Embrace Expectations has been crucial to Patrick's development, as he's learned that accountability pushes us to become the best version of ourselves.

If you chat with Patrick, he might take the call from a school bus that he converted into an office station overlooking the Pacific Ocean. When he's not coordinating data integration initiatives from the bus, he's practicing and teaching yoga, playing with his Siberian Husky, or engaging in local activism work around climate and ecological crises.

Dallas Moore

Senior Director of Training and Development

As the Senior Director of Training and Development, Dallas is committed to Creating a Learning Environment, one of his favorite principles. After leading the Operations team through tremendous growth over the past three years, he is now helping his team build a comprehensive training program at Feedonomics — both for us and for our partners.

Recognizing the importance of culture to how we interact with one another, Dallas studied cross-cultural communication and business management, and received a degree in foreign languages from the University of North Alabama. He brings his experience in communication together with his love of people to create an environment where everyone has a voice and sees the value they bring to those around them.

While his love of singing and escape rooms with friends would make you think he is outgoing, he is a homebody at heart, spending his free time cooking and enjoying hobbies like gardening, knitting, and painting. He is also sentimental, filling his office with souvenirs and reminders of team members both past and present from around the globe.

Dave Weber

Senior Infrastructure Engineer

Dave and his team work hard to make sure our infrastructure is always running smoothly. He previously served as the Manager of Automated Systems at Shopzilla where he developed the back-end infrastructure for scheduling 1000+ ETL and data processing batch jobs on a 24/7 basis, processing hundreds of millions of products a month. He went on to implement breakthrough artificial intelligence algorithms on the Research and Development team at Shopzilla. Most recently, he was at TicketMaster, where he managed business-critical infrastructure for their eCommerce platform.

Dave enjoys mentoring other engineers, passing along lessons he learned in his esteemed career. Passing the Ball and Being a Good Ancestor are two Feed On! Principles that come naturally to him.

Dave is a graduate of UCLA and did some post-graduate work at California State University, Northridge. He is currently based in Los Angeles where he enjoys spending time outdoors and landscape photography.

Yesenia Monroy

Senior Director of Global Operations

As Senior Director of Global Operations, Yesenia leads the global operations strategy and cultivates relationships with Feedonomics’ largest enterprise clients and agency partners. She's passionate about creating an amazing customer experience that drives client growth.

Yesenia is a transformational leader that enjoys building high-performing teams because it allows her to Create a Learning Environment. Whether working to streamline internal processes or improve the client experience, she ensures a win for all stakeholders.

Yesenia is a Los Angeles native and enjoys participating in TV game shows. She also loves spending time with her family and doing volunteer work for low-income nonprofit organizations.

Michael Plax

Senior Director of Product, Marketplaces

Michael is responsible for guiding the development of our Marketplace product. He aligns the objectives and needs of all the stakeholders to ensure that Feedonomics provides a world-class Marketplace product. With first-hand knowledge of product management and business development, Michael brings a wealth of knowledge and expertise to the team. For over 12 years, he worked as the CTO at an eCommerce shoe distribution company where he supervised and maintained eCommerce integrations for more than 25 marketplaces.

Michael is quick to Go for the Gap in work and life. Creating a positive learning environment for the team and continuously Training to Win allow Michael to ensure continuous improvement and achieve company goals.

He earned a bachelor's degree in computer science from the University of Haifa. When not working, Michael enjoys spending time with his family, watching his kids' sports events, and finding new ways to create and expand his knowledge.

Yasemin Gokcen

Senior Director of Product, Operations

Yasemin is a Productechnologist (she refuses to take sides) with a deep love for creating things with amazing teams. She is laser-focused on customer-centric thinking, measuring everything, and making things happen really, really quickly.

She has always found joy in solving nearly every problem, and takes pride in having solved them across an extraordinary range of industries — inventory management, to cellular, to fintech, to bridal retail, to all this platform goodness. How fun is that? At the heart of it all, Yasemin also believes in empowering people with kickass technology, and that's exactly what she's here to do.

A recent transplant to LA, Yasemin enjoys being outside nearly all the time, asking why, and growing anything bigger than imagined.

Matt Dornfeld

Senior Director of Technology Partnerships

Matt is responsible for leading Technology Partnerships at Feedonomics. His team negotiates, structures, and launches programs with the world’s leading commerce partners, including Amazon, Google, Meta, Microsoft, TikTok, and more.

A big believer in “north star” thinking, Matt has significant experience building scalable programs that create win-win-win outcomes for clients, partners, and Feedonomics.

Matt’s success with building scalable programs is directly tied to what he’s learned from mentors and colleagues throughout his career. In alignment with that, the Feedonomics principle “whakapapa” speaks to Matt the most because he’s very invested in building partnerships with strong foundations that deliver excellent outcomes for partners today and in the future.

Prior to joining Feedonomics, Matt’s career spanned multiple industries, including public relations, tourism, and commerce. Throughout his career, Matt has always prioritized global travel, including visits to all the Wonders of the World and working in both Cuba and Italy for extended periods of time.

In his free time, Matt enjoys traveling, exercising, and dancing salsa. He has also started to invest in global real estate, beginning with Colombia.

Anthony Surkin

Controller

Tony leads the accounting team, ensuring all the day-to-day operations run efficiently while providing the best service possible. He brings over 20 years of experience in managing the Accounting and Finance departments for some of the leading companies in the healthcare and education industries. With significant expertise in utilizing historical financial data, Tony develops predictive models for managing growth and assessing performance at a granular level.

He holds a Bachelor of Science degree in business administration from California State University, Northridge and an MBA from Western Governors University.

Tony is all about Sweeping The Sheds, and never being too big to do the small things that need to get done. He has performed many roles in the company, including event planning, and has conducted orientations for over 100 Feedos.

When not in the office, you can find Tony at the gym, dance floor, traveling, playing sports, and spending time with family.

Margaret Tybor

Senior Director of Marketing

Margaret is an experienced marketing leader driven by asking why and always Playing with Purpose. Prior to joining Feedonomics as the Senior Director of Marketing, she led the marketing efforts for B2B tech companies in the education technology and data visualization sector, provided strategic marketing consulting to SaaS start-ups, and led sales teams in the online ad space.

Margaret’s educational background is in journalism, and storytelling permeates everything she does. She’s on a mission to tell the world why Feedonomics matters and to help write its legacy.

When she’s not in mission mode, you can find Margaret writing some of her own stuff, hiking with her husband, Frank, and Australian Shepherd, Squid, or out dancing to some good live tunes.

Kellie Yackee

Director of Sales Empowerment

Kellie has a diverse background from independent film producing, direct marketing, sales to Department Director. Her creative instinct, coupled with constant curiosity and a drive to help others, paves new and interesting ways to find success for clients and Feedonomics.

Being a Good Ancestor resonates in the soul of everything she does, like volunteering, coaching, and educating. It becomes the driving force to consistently leave a positive impact and to Play With a Purpose. Kellie enjoys finding new ways to improve processes and Create a Learning Environment that empowers her team to step into leadership. Allowing time to Ritualize to Actualize creates a vision for personal and professional success.

If Kellie is not out enjoying her love for the beach, she can be found baking, vintage shopping, and watching classic Hollywood movies (think Bogart, Grant, Monroe, Gable, Bacall). She also enjoys traveling around the world exploring and embracing new cultures.

Jenna Galardi

Director of Omnichannel Growth

Jenna Galardi has more than a decade of experience helping businesses grow online. Whether the business is a well-funded startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing, she loves connecting businesses to the right customers online.

In her current role as Director of Omnichannel Growth, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.

In her free time, Jenna enjoys swimming, hiking, and spending time with her two children.

Brian Woolf

Director of Information Technology and Security

Brian brings over 15 years of professional IT and security experience to Feedonomics, including technical management of cutting edge technologies at Wells Fargo. Passionate in all areas of IT, he has found his love for virtualization and all it offers to maintain a competitive edge. Brian now leads the IT and IS department for Feedonomics.

Brian has always strongly believed that to succeed you must Create a Learning Environment and Pass the Ball onto future leaders.

Earlier in his career, Brian proudly served as a decorated analyst in the U.S. Army, where he led troops in Information Security. Brian’s love for IT is only surpassed by his love for his wife and daughter. On the weekend you can find Brian BBQing a beautiful brisket or a large rack of ribs.

Katharine Jablonski

Director of Marketplace Operations

As Director of Marketplace Operations, Katharine is focused on efficient process creation and leading the operations strategy for Feedonomics' marketplace solution. She comes from a strong background in managing product data teams within the marketplaces industry. Katharine is passionate about project management and technical problem solving.

Katharine has a drive to help others and allows servant leadership principles to guide her day-to-day. Her extensive athletic background exposed her to leadership at a young age, and she continues to apply those lessons to managing successful teams. Katharine embraces the Legacy principle 'Create a Learning Environment' by empowering those around her to grow in their careers through continued education and knowledge sharing.

After recently relocating back to the Orange County, California area, Katharine loves spending her weeknights playing beach volleyball and her weekends hiking in the mountains.

Brett Brawerman

Director of People Empowerment

Brett is responsible for leading the people empowerment department, which ensures that we maintain our awesome culture and continue to grow as a team. While people empowerment looks different week after week, it is inclusive of all internal communications, social and philanthropic efforts, engagement opportunities, talent acquisition and development.

Before joining Feedonomics, Brett spent two years in Moldova as a U.S. Peace Corps volunteer followed by a handful of years in management consulting, specializing in organizational strategy and design.

Brett originally hails from Annapolis, Maryland and holds degrees in exercise sport science and business administration (bachelor’s, Elon University), as well as international and intercultural communication (master’s, University of Denver).

Mina Stokes

Director of Talent Acquisition

As the Director of Talent Acquisition, Mina leads the design and implementation of recruiting strategy, monitoring, and process improvement, while also ensuring the Talent Acquisition team supports the rest of the organization and its goals by finding the next generation of ‘Feedos.' Mina is passionate about creating a positive candidate experience and believes that the first impression is an integral part of each Feedonomics team member’s journey.

Before joining Feedonomics, Mina held leadership roles in Talent Acquisition and Human Resources within various industries and at companies of all sizes. Many of Feedonomics' principles resonate with Mina, but she takes an extra liking to Creating A Learning Environment and No Egos. She believes that leaders are teachers, and she is passionate about helping her team grow and develop. Mina also loves the fact that Feedonomics is not a place where people put themselves ahead of the team.

Mina lives in sunny Southern California and holds an MBA from Stockholm University in Sweden, where she was born and raised. When Mina is not working, she spends time with her family and attends her two children’s activities. As far as hobbies, Mina recently added a new interest—working out on her Peloton—and she also enjoys hiking and spending time with friends.

Leah Salvador

Director, Continuous Improvement

As the Director for Continuous Improvement, Leah's goal is to ensure excellence and efficiency in the different processes within the company and promote outstanding customer service. She has more than 10 years of experience in training and quality assurance in the IT business process outsourcing industry. She is an advocate of change and Going for the Gap. She also believes in the importance of Knowing Thyself, understanding the part you play in the company and how it affects others. Knowing this instills a sense of accountability and motivates her to do her best.

Leah obtained her Bachelor of Science in computer engineering from Manila, Philippines, where she is originally from. She loves musical theater and binges on Korean TV shows to relax and unwind. She also likes traveling since it allows her to experience different cultures, while discovering and enjoying different kinds of food.

Conor Hockett

Director of Content

As Director of Content, Conor Hockett works with a team of talented designers and writers to develop the narrative for Feedonomics. He enjoys diving into industry research and trends to develop stories that resonate with our team and customers. Prior to Feedonomics, Conor worked as a Copywriter and Marketing Communications Manager at software companies throughout San Diego County.

In his leadership role at Feedonomics, Conor always strives to Play With Purpose and ask why at every turn. It's not good enough to simply write something that sounds nice if there is no reason behind it. Every action should have purpose, even in a creative position, and Conor strives to have his team work by that same principle.

When he's not developing a new piece of content, Conor loves to play basketball and cheer on his favorite sports teams: the Bengals, Braves, and Tar Heels. A transplant from Indiana, Conor now lives in Encinitas with his wife, Annie.

Anthony Concotilli

Director of Demand Generation

With over 16 years of marketing and branding experience, Anthony is charged with driving increased demand for the Feedonomics brand. Anthony's ability to cultivate new audiences through compelling content and focused digital strategies has helped him build multiple major retail brands throughout his career.

Anthony has an inquisitive mind, plays with a purpose, and always asks why. He can usually see opportunities where others may not, and goes for the gap. As an innovator and thought leader, Anthony is always reflecting on the process and looking for ways to improve it. His unique blend of creative and technical backgrounds gives him a broader understanding of the complete marketing ecosystem.

When Anthony isn’t feeling the need for feed, he enjoys playing music, working out, and going on long walks with his wife and their dog, Pete. Anthony is a compassionate leader that always asks for a heart before asking for a hand.

Andy Delgadillo

Director of Sales

Andy Delgadillo leads the merchant sales organization at Feedonomics, the industry's leading product feed management platform. His responsibilities include sales management, strategy, operations, and execution across SMB, mid-market, and global enterprise businesses.

Prior to joining Feedonomics, Andy served in various leadership roles at Adobe, focusing on its Digital Experience and Commerce product (formerly known as Magento). While there, he led SMB, mid-market and enterprise greenfield sales teams and was involved in several projects to upskill the sales organization, penetrate new industries, drive operational efficiencies, and grow partner relationships. He began his career at NetSuite-Oracle and had the privilege of working on ERP, CRM, OMS, POS, and ecommerce projects.

Andy holds a B.S. in biochemistry from Trinity College, Hartford. Based in New York City, he is active in both social and service-oriented organizations, such as the Penn Club of New York City and Memorial Sloan Kettering's councils.

Mark Harnish

Director of Sales Development

As the Director of Sales Development, Mark leads a global team responsible for ensuring customers have a great first touchpoint with Feedonomics and that we forge mutually beneficial relationships with the retailers, brands, and agencies we support.

In his previous role, Mark helped build out Listrak's business development team, which consisted of a group of sales development representatives and sales business analysts. Mark tries to "Play With Purpose," "Embrace Expectations," and improve daily, even if that's just a little step forward. If his two-year-old daughter has taught him anything, it's the power of asking why? Asking why helps improve processes and overall productivity, and Mark believes his team is here to show prospects the why and help them embrace expectations.

Mark was born and raised in Lancaster, Pennsylvania, and he now resides there permanently with his wife, daughter (he has another daughter expected to arrive in a few weeks), and golden retriever, Norman. In his free time, you can typically find Mark on the golf course. Outside of family and golf, he enjoys traveling, eating, ping pong, and cheering for all Philadelphia sports teams.

Paolo Aquino

Director of Engineering, Infrastructure

Paolo is a full-stack software engineer with a focus on backend development and architecture. As the Director of Engineering, Infrastructure, he leads a team responsible for solving scalability issues and integrating cutting-edge technology into the platform. Paolo has a B.S. in Computer Science from UCLA and brings more than 10 years of experience in a wide array of software to Feedonomics.

In his free time, Paolo loves spending time with his daughters and cooking at home with his family.

Troy Busse

Director of Engineering, Integrations

As Director of Engineering, Integrations, Troy utilizes his decade of experience as a full-stack software engineer to lead a team of amazing Feedos in charge of figuring out how to ingest data from anywhere and everywhere.

The only thing he is more passionate about than ingesting data from disparate sources is promoting and growing a technology-with-a-heart culture. His favorite principles are 'No Egos' and 'Create a Learning Environment.'

In his free time, Troy enjoys anime, video games, knitting, and hiking with his partner.

Dmitry Torba

Director of Engineering, Syndications

Bio coming soon!

Arpan Jain

Director of Technical Operations

As Director of Technical Operations, Arpan heads operations at Feedonomics India. He has built the team from the ground up and continues to exemplify servant leadership. Arpan has more than 20 years of experience in marketing technologies and the digital marketing space, and has helped build and operate large-scale campaign management and analytics systems.

Arpan is a technology enthusiast with an appetite for learning new technologies and using them to develop unique solutions and products. He is a results-oriented leader who manages high-performing teams, operates on best-in-class support models, and delivers profitable growth.

Arpan holds a degree in computer science from the Maulana Azad National Institute of Technology Bhopal. During his free time, he enjoys spending time with family, taking brisk walks, or playing cricket with friends.

Garima Jaiswal

Sr Manager of Curriculum Development

As Senior Excellence Manager of Support, Garima focuses on improving the operational efficiency of various client-centric services. She routinely assesses the health of the company’s support system, which is the backbone of Feedonomics' service commitment.

What excites Garima every day at Feedonomics is her exposure to its truly mutual learning culture. By leveraging her prior educator experience, she not only takes pride in identifying the talents in her team and nurturing them, but also Creates a Learning Environment through professional coaching and team mentoring.

Garima graduated from the University at Buffalo, NY with a master's degree in management information systems. When Garima is not working, she paints abstract landscapes and plays board games with her daughter. She also enjoys spiritual literature.

Yik Cheung

Senior Accounting Manager

Yik joined Feedonomics 2018 as an Accounting Specialist after getting his B.S. in Management Science (Econ) from UCSD. Yik likes working with data to provide unique reporting and insights into the accounting department, and to help other teams succeed.

In his free time, you can catch Yik bouldering in gyms and outdoors. He aligns his rock climbing passion with the Train to Win Legacy principle. Yik is always looking for ways to improve and likes to focus his training in those areas. Repetition is the key to perfection for him.

Matt Weiser

Senior Operations Manager, Marketplaces

As the Senior Operations Manager for Marketplaces, Matt focuses on leading the people and developing processes for the Marketplace team. Matt has been working in the marketplace industry for many years, including previous experience managing and growing Amazon and eBay accounts in the film industry. He has a strong background in ecommerce and is familiar with many aspects of the industry having operated his own ecommerce business in the past.

Matt resides in Los Angeles, where he went to film school, but he quickly realized his passion for ecommerce outweighed his love of film. After graduating from Cal State, Northridge, Matt pursued a career in marketplaces, where he has developed extensive knowledge of a wide range of popular channels.

When he is not working, Matt enjoys watching sports, traveling, and relaxing with his friends and family.

Jessica Pope

Senior Manager, Global Operations

As the Senior Manager of Global Operations for advertising channels, Jessica focuses on growing, developing, and supporting the global onboarding and support teams. Jessica is a Six Sigma Green Belt and has a passion for process improvement. Jessica strives to maintain the top level of SLA to ensure client satisfaction by maintaining and monitoring performance metrics. Jessica’s favorite part of her job is one-on-ones with team members, partnering to help them achieve personal and professional goals.

What drew Jessica to Feedonomics was the amazing people and culture. Everyone at Feedonomics lives out the Legacy principles, which help create a phenomenal learning environment where team members support each other professionally and as people. Jessica’s two favorite Legacy principles are Train to Win and Keeping a Blue Head.

Jessica earned her Bachelor's of Science degree in political science, with a concentration in international relations. Jessica was born and raised in Ventura County, California. In her free time, Jessica enjoys anything outdoors, such as running, hiking, paddle boarding, yoga, and daily walks with her dogs.

Peter Baldwin

Senior Manager, Global Operations

As Senior Global Operations Manager, Peter leads an unbeatable team of Global Enterprise Operations Managers to provide best-in-class service to a wide range of global clients. Peter focuses on how our team can utilize Feedonomics to create sustainable solutions for complex data requirements and capitalize on opportunities to continually add the most value possible for our clients.
Peter is passionate about helping others solve problems and creating a learning environment. Nothing energizes Peter more than supporting his team, clients, or partners to win. Peter’s favorite Feedonomics principle is Sacrifice, which he demonstrates by leading by example when supporting our clients.

Peter’s years of experience in ecommerce, client service, and small businesses forged his interest in fast-paced environments where people and technology meet to create innovative products. Peter has extensive experience with the selection and implementation of new technologies for both internal teams and clients.

Peter is a Southern California native, and he loves activities outside by the beach. Peter enjoys cooking and hosting dinner parties with friends and family. Peter loves trying new food, and he keeps an excel sheet of his favorite breakfast burritos.