The importance of an omnichannel strategy
Not only does nearly 50% of US Commerce happen via third-party marketplaces and social channels, but search engines like Google also capture a large percentage of product searches. There are plenty of stats out there illustrating a similar point—that shopping is now happening everywhere.
An omnichannel approach is imperative for merchants, which means brands and retailers need scalable ways to list their products on the top online destinations. With everyone vying for clicks on channels like Google, Meta, Amazon, Target Plus, and more, success comes down to keeping up, standing out, and streamlining operations.