29 Key Considerations for Adopting an Omnichannel Strategy

About the Guide

Omnichannel is no longer a nice-to-have strategy for brands and retailers—it’s becoming a requirement for ecommerce success. An omnichannel strategy aims to create a seamless customer experience with your brand, but where do you start?

To help you answer this question and others, our team put together a guide for what you should consider when designing and executing your strategy. It includes insights from nine ecommerce experts about a variety of omnichannel topics, including:

  • What omnichannel is and why businesses should adopt this approach
  • Who omnichannel is for
  • Why there’s no one-size-fits-all model for success
  • Which systems, platforms, and solutions you need to have in place
  • How trends might impact your omnichannel approach moving forward

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“Omnichannel is about a user, a consumer, coming across a product and having a seamless experience, no matter what path they take from there. Omnichannel gives the consumer more choice of where they’re interacting with the brand—online, in-store, or otherwise. At the end of the day, omnichannel is where customer choice and operational efficiency meet.”

Luke Yamnitz, Senior Manager of Fintech and Point of Sale Partnerships at Avalara

Featuring experts from the following companies:

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