So you sell Cigars, Lighters, CBD (Cannabidiol) related products, and you’re having trouble finding an advertising channel that doesn’t explicitly disallow it.
Turns out that Google Adwords, Google Shopping, Bing Ads, Bing Shopping, and even Yahoo don’t allow for Ads for tobacco or marijuana products.
What’s interesting is that while these Search companies disallow it in their terms of service, they often do allow certain categories.
For instance, you will see both Google Shopping and Adwords text ads for “Hemp Oil”
You’ll also see ads for “Weed T Shirt” on Google Shopping. But if you try other searches like CBD chocolates, you won’t find anything.
Google and Bing disallow ads for cigars, but turns out there are channels that allow it.
So the question is What channels allow you to advertise tobacco/marijuana related products?
Turns out Connexity, which owns Shopzilla.com, Bizrate.com, and Pricegrabber.com allows for tobacco related products.
If you search for cigars, you’ll find them on Shopzilla.com.
What about Vape products?
Turns out, while Google and Bing disallow advertising for vaping products, there is a search engine specially designed for it: Vapecrawler.com
They claim to allow you to advertise for “cheap replacement coil heads or replacement atomizers, cheap mechanical mods, cheap authentic mods, cheap clone mods, cheap juice or eliquid, or cheap variable voltage / variable wattage mods.”
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
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