by Brian Roizen | Aug 26, 2019 | Channel Updates & Ecommerce Trends
The Content API for Shopping is making a major switch. Starting September 1st, Google will sunset XML, and no longer support requests or respond to XML payloads. Why the Change? According to Google, most of the API requests use JSON, so they are making this change and... 
by Brian Roizen | Aug 22, 2019 | Channel Updates & Ecommerce Trends
Starting September 17, Google Ads will remove the Accelerated Delivery option for Search campaigns, Shopping campaigns, and shared budgets. Campaigns that were using the accelerated option will be switched over to Standard Delivery. If by October 1st, your campaigns... 
by Brian Roizen | Aug 8, 2019 | Tips, Strategy & Insights
Oftentimes campaign strategists will want to highlight brand new product lines in their campaigns, giving new products special treatment to ensure they go into a specific campaign or ad group. The Challenge This can require regular manual updates as the set of... 
by Brian Roizen | Jun 27, 2019 | Marketplaces
Image source: Amazon The biggest shopping event for Amazon Prime members is about to take place in less than 3 weeks. Prime Day Details Amazon Prime Day 2019 starts at midnight on July 15 and will last for 48 hours. Shoppers need to be an Amazon Prime member to access... 
by Brian Roizen | Jun 20, 2019 | Channel Updates & Ecommerce Trends
Selects Feedonomics as Feed Management Provider Pinterest’s shopping experience is about to become even more robust as the visual discovery engine expands its newly rebranded Partners program (formerly known as Marketing Partners). Background It’s been well...