The biggest shopping event for Amazon Prime members is about to take place in less than 3 weeks.
Prime Day Details
Amazon Prime Day 2019 starts at midnight on July 15 and will last for 48 hours. Shoppers need to be an Amazon Prime member to access these deals. In 2018, more than 100 million products were sold during the Prime Day event and this year’s Prime Day will be even bigger with more than 1 million products on sale globally.
Sales forecasts reveal that Prime Day 2019 will reach $5 billion in sales, possibly closer to $6 billion since the sale period is longer this year; 48-hour time frame, up from 2018’s where the promotion only lasted 36 hours.
How Retailers Can Gear Up
Prime Day brings an incredible amount of traffic to Amazon’s website. Whether or not you are running Prime Day deals, we highly recommend the following so that you are well prepared for this opportunity to connect with customers.
- Update your product feed, making sure that Feedonomics has the latest data to best represent your products.
- Review your product inventory and ensure that you have sufficient stock for Prime Day.
- Optimize your product images, ensuring that you have a zoomable main image and a total of 3-5 images per listing.
- Review your pricing strategy and ensure that your products are priced competitively within the category.
- Review shipping requirements to ensure delivery times will be within Amazon Prime guidelines.
- Address outstanding issues on customer reviews, late shipments and response rate.
- Personalize online experiences to increase conversion rates.
Need help optimizing your Amazon product listings in time for Prime Day?
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Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.