Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping PLAs. It’s also a great way for us to do an audit of your current feed to identify optimization and...
Listing your products on different marketing channels is certainly important for success in ecommerce, but it’s almost rudimentary in today’s ecommerce landscape. The real competitive edge comes from optimizing your listings for each channel, and leveraging your data...
Google Merchant Center account suspensions can cost your business a lot of money in missed new customer acquisition while your ads are down. Factor in the stress of troubleshooting issues without a clear direction, plus the time spent trying to communicate with...
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics...
It seems like everybody is listing their products on Amazon these days. It’s no wonder why. Amazon reaches almost 200 million shoppers every month, and is expected to capture 50% of the U.S. eCommerce retail market by 2021, according to Statista. But remember, there’s...
