Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...
At Sendlane’s Commerce Roundtable, Colin Madden, our Senior Director of Sales, and Mitch McKay, the Senior Strategic Partnerships Manager at BigCommerce, discussed the shift toward omnichannel and how to remain on the cutting edge of ecommerce. In this blog, we expand...
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will...
When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase....
Today’s online shopping experience encompasses everything from targeted ads to using augmented reality to “try on” outfits. Online shopping destinations continue to innovate to make shopping easier and more immersive, introducing customers to greater...
