Exciting News – Pinterest Expands Partners Program to Support Shopping

Selects Feedonomics as Feed Management Provider

Pinterest’s shopping experience is about to become even more robust as the visual discovery engine expands its newly rebranded Partners program (formerly known as Marketing Partners).


It’s been well documented that Pinners use the platform to get inspiration for everyday life – whether it’s food recipes, home decorating, or fashion. They collect images, saving inspirational content to their boards and in the process, discover products and services.

Pinterest search engine

Imagine searching for ideas on nursery room décor. The mother-to-be is looking for ideas and inspiration on cribs, wall decorations, and other furnishings. When a retailer’s Shopping Ad pops up featuring nursery room products, the user will be able to go from “pin to purchase” in just a few clicks. 83% of Pinners have made a purchase based on content they saw from brands on Pinterest, according to a 2018 study by market researcher Gfk.

To that end, Pinterest has partnered with a core group of specialty partners to enhance and maximize shopping experiences on the platform. “We are very excited to partner with Pinterest and bring the power of feed optimization to one of the most visually compelling discovery platforms,” said Brian Roizen, co-founder and chief architect of Feedonomics.

The Pinterest Difference

Pinterest has beefed up their support for merchants, introducing new shopping features like:

  • Introduced Product Pins with up-to-date pricing and stock information, as well as personalized shopping recommendations
  • Catalogs – brands can now upload their full catalog to Pinterest, turning their products into shoppable Product Pins
  • Shopping Ads – businesses can utilize Ads Manager, a self-serve tool that allows a retailer to promote items from their existing product feed with Shopping Ads

Now more than ever, retailers can target consumers on the platform who are actively considering products or services in a category. The combined effort from Pinterest and advertisers results in a shopping experience that’s seamless for users. According to a Neustar MarketShare study, Pinterest is more likely to influence purchase decisions in the beginning of the purchase journey than other platforms, leading to 40% bigger baskets and faster conversions.

The Feedonomics Solution

pinterest shopping ads partner

If you are looking to showcase your product catalog on Pinterest, having a feed management platform will make it easier to manage hundreds or even thousands of products.

As an official Pinterest Partner, Feedonomics can help with the following:

  • Export products from your website and send them to Pinterest in the correct format
  • Manage a large inventory of products – optimizing, monitoring, and actioning the results.
  • Advanced feed management – We work closely with the campaign manager to apply custom labels that can be used to leverage competitor insights, conduct split tests, or return profit metrics on a per SKU level.
  • Feedonomics technology – Our platform is bursting with powerful tools to help optimize and manage your product listings.