by Brian Roizen | Oct 30, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Google Merchant Center account suspensions can cost your business a lot of money in missed new customer acquisition while your ads are down. Factor in the stress of troubleshooting issues without a clear direction, plus the time spent trying to communicate with... by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics... by Brian Roizen | Jul 7, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s... by Brian Roizen | Jun 9, 2020 | Marketplaces, Tips, Strategy & Insights
Survival Frog is an online retailer that sells survival gear, kits, and food. A few years back, they needed to restructure their business operations after a decrease in demand led to a 66% drop in revenue. To increase their efficiency and reduce costs, they looked for... by Brian Roizen | May 15, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
With more business moving online, it’s important to find ways to stand out from the competition. In an age where everyone is moving to ecommerce selling, you should know how to sell products online in a way that showcases your store as the best of the best. If you are...