Buy on Google (formerly Google Shopping Actions) is a fantastic way to boost sales for BigCommerce merchants.
The two steps you need to figure out if you have BigCommerce are:
Shopping Actions is very similar to Google Shopping, but the sale does not happen on your BigCommerce site, it hapepns instead on Google Express.
In terms of fulfilling the order, you can automate it by integrating with the Google Orders API.
Instead of spending months in custom development, you could use Feedonomics with its built-in capability to automatically insert Buy on Google orders into your BigCommerce store.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.