Google Shopping Actions, now called Buy On Google, Cost

Buy on Google (formerly Google Shopping Actions) doesn’t have a cost per click because it instead has a cost per sale.

The Buy on Google commission fees range from 2-20%, averaging 12%, but this is a huge departure from Google Shopping because Google is effectively mitigating a lot of the risk.

Here’s a typical scenario:

google_shopping_actions_example (1)

Kohl’s is using Buy on Google

A click on the Product Listing Ad (PLA) will take you to Google Express, where a buyer can purchase the product.

Kohl’s does not pay for clicks, they only pay commission when a user purchases.

Google’s algorithm chooses whether to surface a PLA for Buy on Google or Google Shopping.