Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. Merchants who can provide optimized and well-structured product data are in the best position to reach more customers. Google’s...
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are rarely long-lasting. Most merchants who aim to grow their businesses will inevitably want more in the way of...
Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping PLAs. It’s also a great way for us to do an audit of your current feed to identify optimization and...
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...
