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How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

by Giacomo Iotti | May 19, 2022 | Tips, Strategy & Insights

Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...
Resolving a Google Merchant Center Account Suspension: “Misrepresentation of self or product” (2022)

Resolving a Google Merchant Center Account Suspension: “Misrepresentation of self or product” (2022)

by Brian Roizen | May 12, 2022 | Tips, Strategy & Insights

You pour yourself a cup of coffee, look at your calendar, and get ready to take on the day’s work. You open your emails, look for anything urgent, and then you see it. Google has informed you that your Merchant Center account has been suspended. Just like that?...
What’s New With Google: Ecommerce and Marketing Roundup

What’s New With Google: Ecommerce and Marketing Roundup

by Feedonomics | Apr 29, 2022 | Channel Updates & Ecommerce Trends

We’ve rounded up the latest and most notable Google updates for marketers and ecommerce businesses so far this year. From new product feed attributes and ad campaigns to additional metrics and analytics capabilities, there’s a lot to keep up with. We’ve summarized the...
Supercharge your Automotive Marketing with Google’s Vehicle Ads

Supercharge your Automotive Marketing with Google’s Vehicle Ads

by Feedonomics | Apr 6, 2022 | PPC Ads & Marketing

According to Google, 92% of car buyers do research online before they make a purchase. As a result, Google has introduced a new ad type, the vehicle ad, to better serve shoppers and car dealerships. With this new campaign, Google streamlines the vehicle buying process...
Is Product Feed Optimization Necessary with Smart Shopping Campaigns?

Is Product Feed Optimization Necessary with Smart Shopping Campaigns?

by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing

Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will...
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