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Popular Products Section on Google Shopping Increases Product Visibility

Popular Products Section on Google Shopping Increases Product Visibility

by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing

Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. Merchants who can provide optimized and well-structured product data are in the best position to reach more customers. Google’s...
Deactivating a Shopify API Connection to the Google Merchant Center

Deactivating a Shopify API Connection to the Google Merchant Center

by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing

Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are rarely long-lasting. Most merchants who aim to grow their businesses will inevitably want more in the way of...
How to Download Current Feed from Google Merchant Center

How to Download Current Feed from Google Merchant Center

by Brian Roizen | Feb 2, 2021 | Tips, Strategy & Insights

Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping PLAs. It’s also a great way for us to do an audit of your current feed to identify optimization and...
Introducing Google Merchant Center Custom Reports and Dashboards

Introducing Google Merchant Center Custom Reports and Dashboards

by Brian Roizen | Dec 14, 2020 | Tips, Strategy & Insights

When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
The Retailers Advanced Guide to Success in Q4 2020

The Retailers Advanced Guide to Success in Q4 2020

by Linda Yonemoto | Nov 12, 2020 | Tips, Strategy & Insights

Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...
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