What is Google Shopping Actions?
Google Shopping Actions is an online marketplace that makes it extremely convenient for consumers to shop, by utilizing a universal shopping cart and instant checkout with saved payment information.
For example, you can purchase a blender from Walmart and at the same time buy flowers from 1-800 Flowers. All items will be placed in a universal shopping cart and customers can pay for it using the credit card that is saved in their Google account.
Advertisers have access to their orders, and are responsible for order fulfillment.
What makes Google Shopping Actions valuable for advertisers?
- Advertisers can sell their products across multiple Google platforms like Google Search, Google Assistant, Google Home devices, and the Google Express mobile app.
- Google Shopping Actions ease of use, through the checkout process, leads to fewer clicks and a higher conversion rate.
- Google has made significant investments in machine learning and AI, leading to a tailor-made shopping experience, adding to higher conversion rates.
- Enhancing the user experience creates a higher level of consumer loyalty, leading to repeat business.
- The first step is to submit this interest form to Google.
- Google will review your submission.
- Once approved there are settings under the Google Shopping Actions tab, found in your Google Merchant Center account that need to be completed, including accepting the terms of service.
- Once everything is setup in Google Merchant Center, you will need to “request final validation” within the Google Shopping Actions section found in your Google merchant center account.
- You will be notified by Google once your account is approved.
Google Shopping ads and text ads are charged on a cost per click model (CPC), however Google Shopping Actions is based on a cost per sale (CPA) model. Depending on the item category the commission rates range from 5-20% with an average of 12%.
If you’d like to know your specific rate, please reach out to us for more information.
Pricing – Quality Score
“Another factor influencing pricing is quality score.”
There are a number of factors that effect quality score:
- The quality and relevance of data feeds.
- Accurate product category classification.
- Consistent account activity. Example – being proactive labeling products around seasonal and sales events.
- Timely and accurate order fulfillment.
- Order Defect Rate. This is based on 2 main criteria:
- Negative Product Feedback (Calculated by negative feedback divided by the number of orders in that period)
- Return Policy (Calculated by number of returns with a valid claim divided by sales over the same period)
Quality score is updated on the first day of each month based on data from the past 90 days.
Improving quality score should reduce commission rates.
Several new metrics have been added to assist in performance tracking.
Performance Statistics and Data Management
Metrics update daily at 7AM PST
Other Benefits of Google Shopping Actions
- Unlike Amazon, customer data belongs to the advertiser and is easy to access.
- Customizable user checkout.
- Simple standards and processes to facilitate and manage returns.
Future plans include local listing ads. There is also mention of customers being able to order online and pick up their orders from a store location. We anticipate many additional updates as more advertisers start using Googles new online marketplace.
Need Help Getting Started?
Feedonomics has been selected as one of a handful of Google Shopping Actions partners. With our intelligent platform and full service team we can assist you in getting your products listed.
In 90 days, Feedonomics has helped generate:
- Over 200 live integrations
- More than 5000 orders
- $400,000 in revenue
Want to learn more about Google Shopping Actions?
- How do I get listed on Google Shopping Actions
- What is Google Shopping Actions
- What Google Shopping Actions Ads look like
- Google Shopping Actions Commission Rate
- Google Shopping Actions API
- Google Shopping Actions Feed
- Benefits of Google Shopping Actions
- What customer data do you get to keep for Google Shopping Actions
- Google Shopping Actions Loyalty Programs
- Google Shopping Actions Retailer Standards
- What is the Difference between Google Shopping Actions and Google Express
- Google Shopping Actions Case Study
Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.