by Brian Roizen | Jan 3, 2022 | PPC Ads & Marketing
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,595 unique categories. The first time the Google Shopping product category taxonomy was updated was in February of 2015. The next time the Google Shopping... 
by Brian Roizen | Jun 15, 2021 | Marketplaces, Tips, Strategy & Insights
Online shopping was already a growing trend in recent years, but it has spiked sharply due to the pandemic. As more people get used to the convenience of online shopping, we expect them to continue long after restrictions are lifted. By now, you probably recognize the... 
by Brian Roizen | Feb 2, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. Downloading your Google Merchant Center feed is also a great way for us to do an audit of... 
by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now... 
by Brian Roizen | Aug 6, 2020 | Channel Updates & Ecommerce Trends, Marketplaces
Google has been making a lot of moves on the Shopping front as of late. In addition to showing product listings for free on Google Shopping and Search, Google is making some major changes to the Buy on Google program (formerly Google Shopping Actions), including a...