The number of third-party marketplaces increased 81% year-over-year in the fourth quarter of 2020, and these online shopping destinations have continued to pop up all over the world. Marketplaces that want to support a diverse, global customer base must seek out...
At Sendlane’s Commerce Roundtable, Colin Madden, our Senior Director of Sales, and Mitch McKay, the Senior Strategic Partnerships Manager at BigCommerce, discussed the shift toward omnichannel and how to remain on the cutting edge of ecommerce. In this blog, we expand...
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will...
When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase....
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your followers. How Do I...
