Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping PLAs. It’s also a great way for us to do an audit of your current feed to identify optimization and...
La Redoute is a French marketplace for fashion, lifestyle, and home decor products with seven million unique visitors per month. The marketplace is highly selective about its third-party sellers and only approves approximately 1% of applicants. What do I need to set...
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
Recent advancements in the digital shopping space, such as one-button checkout and in-app storefronts, have made it easier for consumers to make purchases online. But while online shopping has surged during the pandemic, many consumers still long for in-person...
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...
