Buy on Google(formerly Google Shopping Actions) offers a great way for Shopify stores to expand sales on another channel.
To get onto Buy on Google with Shopify, here’s what you need to do:
1. List your Shopify products on Google Shopping
2. Handle Google Shopping Actions Order Management via API
While Buy on Google is similar to Google Shopping, the major difference is that the sale does not happen on your Shopify website, it actually happens through Google itself.
That also means you need to take care of the order, similar to how you would for Amazon. But how do you insert the order from Buy on Google into your Shopify store?
You could play around with the Buy on Google Order API and spend months in custom development, or you could use Feedonomics with its built-in capability to automatically insert Buy on Google orders into your Shopify store.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
