by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing
Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will... 
by Brian Roizen | Mar 21, 2022 | Marketplaces
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts similar to Shopify. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your... 
by Brian Roizen | Mar 21, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Checkout on Instagram is the entire shopping journey, all in one place. Unlike previous iterations of Instagram Shopping that could only direct customers to an external website to complete a purchase, Checkout on Instagram allows users to complete a purchase without... 
by Brian Roizen | Jan 3, 2022 | PPC Ads & Marketing
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,595 unique categories. The first time the Google Shopping product category taxonomy was updated was in February of 2015. The next time the Google Shopping taxonomy... 
by Brian Roizen | Jun 25, 2021 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
If you sell home products for the bedroom, kitchen, and everywhere in between, there are hundreds of channels you can try to advertise your products, but which are the best? Below you’ll find some of the best advertising channels for home design products. Optimizing...