4 Best Advertising Channels for Home Products

If you sell home products for the bedroom, kitchen, and everywhere in between, there are hundreds of channels you can try to advertise your products, but which are the best?

Below you’ll find some of the best advertising channels for home  design products that you should be on.

Google Shopping


Google Shopping is one of the most recognizable advertising channels in the world. It’s highly relevant search results, huge search volume, and prominent position on the Google search page make it an important channel for any retailer to be on.

Read more about the Google Shopping feed specifications 



Houzz is a platform that connects consumers to a wide variety of designs and home improvement ideas as well as the professionals to make those ideas a reality. Since its inception in 2008, Houzz has quickly grown to become one of the leading home improvement companies with 40 million users around the world.

Read more about the Houzz Feed Specifications

Moebel.de (German)


Partnered with European media giant ProSiebenSat.1 Group, Moebel is the largest interior design portal in Germany and has recently expanded into France. Moebel provides their 3 million visitors a month with budget to one-of-a-kind options from their favorite brands.

Read more about Moebel.de Feed Specifications



Wayfair is a perennial leader in the home renovation market, giving its users access to the best price on over 8 million products for any room and any style. Wayfair’s dedication to its customers and suppliers have earned them awards like “Best Retail App” from MediaPost and “2016 Internet Retailer of the Year”.

Need help in optimizing product feeds for these channels? Feel free to reach out here!

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.

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