Google Shopping Feed Management

Drive more sales with Google Shopping Ads by using our powerful platform and full-service team of experts.

Google Shopping Feed Management
Google Shopping Ads - Merchant Center

Why Sell Your Products Through Google Shopping?

The majority of the world population will use Google today. Retailers and brands choose to advertise on Google Shopping before any other platform when selling products online. There is a good reason for that: on average, businesses make $2 for every $1 spent on Google Shopping Ads.

  • Google Shopping ads now drive over 75% of retail search ad spend
  • 3.5 billion Google searches are made every day
  • In the US, during any 48 hour period, over 80% of Americans are shopping online

Why Sell Your Products Through Google Shopping?

The majority of the world population will use Google today. Retailers and brands choose to advertise on Google Shopping before any other platform when selling products online. There is a good reason for that: on average, businesses make $2 for every $1 spent on Google Shopping Ads.

  • Google Shopping ads now drive over 75% of retail search ad spend
  • 3.5 billion Google searches are made every day
  • In the US, during any 48 hour period, over 80% of Americans are shopping online
Google Merchant Center Feed

What Differentiates Google Shopping from Other Online Marketplaces?

Google Shopping Mobile Ads

Google is the leader in digital ad spend with around 36%, compared to Amazon’s 9%.

Google merchant Shopping Image Feed

Google has a whopping 88% market share for online searches, compared to their closest rival Bing (6%).

Google Merchant Center Chart

The volume of Google searches grows by roughly 10% every year.

YouTube Shopping Ads

Get your products seen on a wide range of Google products, including Google Assistant and YouTube.

Challenges When Listing on Google Shopping

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Scalability

Managing a large inventory of products, optimizing, monitoring, and actioning the results.

Fulfillment

Ensuring orders are updated and synced to your online store (Google Shopping Actions).

Importing Data

Import data from any eCommerce platform including Shopify, Magento, and BigCommerce.

Exporting Data

Easily send your product data to Google Merchant Center.

The Feedonomics Solution

Digital agencies and brands can substantially reduce their operational overhead while significantly improving performance, simply by having Feedonomics manage their Google Shopping listings.

Boost Your Google Shopping Sales

Feedonomics is a powerful platform packed with special features that ensure your product listings are optimized. Our full service offering includes a dedicated team of specialists available 24/7.

Optimization

Your dedicated FeedFillment™ team will optimize your listings using our best practices.

Dynamic Data

Your data will stay up to date and optimized with any changes you make on your end.

Categorization

Ensuring your products are placed in the right category is a crucial part of our feed optimization.

Automation

Import, export, optimize, and much more without touching a single thing.

Custom Labels

We can use performance and margin data on a per SKU basis to create powerful bid segments.

Joining Data

Join any data from any source. Normalize everything with ease.

Google shopping product listing
Google merchant center alerts

Google Merchant Center Alerts

Unresolved Google Merchant Center (GMC) errors and disapprovals can result in thousands of dollars of lost revenue per day.

Errors

Check for errors twice a day.

Customization

Set any kind of error threshold you want.

Notifications

Receive email alert with detailed error stats.

Resolution

Our team can resolve feed errors for you.

Google Merchant Center Alerts

Unresolved Google Merchant Center (GMC) errors and disapprovals can result in thousands of dollars of lost revenue per day.

Errors

Check for errors twice a day.

Customization

Set any kind of error threshold you want.

Notifications

Receive email alert with detailed error stats.

Resolution

Our team can resolve feed errors for you.

Google merchant center alert notifications

A/B Split Testing

Have you ever been wondered if you’re better off putting brand first, or at the end of a product title? Which image should you feature?

Split Tests

Titles – Find out which titles are performing better. For example, adding the brand name at the beginning versus the end of the title.

Images – Test different images to see which ones perform better.

Promotional wording – Test what wording entices more clicks on your ad. Example “Summer Sale” or “20% off Sale.”

Actionable Data

Split testing provides insights to help improve your campaign’s performance.  We have created a tool to help advertisers gain insights from real world search data. Read more about FeedTelligence™ below.

Split testing Google shopping ads
Google shopping search term report

FeedTelligence™

FeedTelligence™ allows you to see the actual phrases people are entering into Google search to find your products. Use this actionable data to improve your campaign’s performance. Check out our Barneys New York Case Study.

Find Missing Keywords

  • See what keywords are missing in your titles
  • Visualize results on a per SKU basis
  • Revenue metrics included

Real World Case Study

Using FeedTelligence™, we identified missing converted search terms and added them to product titles. Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

 

FeedTelligence™

FeedTelligence™ allows you to see the actual phrases people are entering into Google search to find your products. Use this actionable data to improve your campaign’s performance. Check out our Barneys New York Case Study.

Find Missing Keywords

  • See what keywords are missing in your titles
  • Visualize results on a per SKU basis
  • Revenue metrics included

Real World Case Study

Using FeedTelligence™, we identified missing converted search terms and added them to product titles. Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

 

Actual Google phrases for shopping ads

Ambush Board Co. Case Study

Conversions increased by 115% with Shopping Actions.

We partnered with Ambush Board Co., a global leader in board sports retail, to study the impact of running Shopping Actions in parallel with Shopping Ads. We discovered that when using both strategies, it increased their product exposure and boosted sales.

“We’ve been running Shopping Ads for the past five years and saw an opportunity to further boost our visibility on Google. By using Google Shopping Actions to feature our products on more platforms, we were able to more than double our revenue.”

Eric Elliott, Co-Founder, Ambush Board Co.

Key Stats

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Increase in Conversions

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Increase in Total Revenue

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Check out our success stories

Google shopping case study

Barney’s New York

Find out how Impression Share skyrocketed by over 200% with a 117% increase in Revenue.

Google shopping listing success story

Automotive

Find out how our agency partners Subaru campaign generated over $1 million in sales within 4 months.

merchant center ad optimization

Agency

Find out how ROAS increased 184% on shopping campaigns after converting 29 feeds from a legacy feed platform.