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Using a supplemental feed vs. editing product details in Google Merchant Center

Using a supplemental feed vs. editing product details in Google Merchant Center

by Mario Weddell | Dec 11, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights

It’s not uncommon for merchants to make changes or updates to their Google Shopping product listings once they’ve been uploaded to Google Merchant Center (GMC). After all, ad campaigns have the potential to perform best when they are supplied with high-quality data,...
Feedonomics completes 2023 SOC 2® assessment to further data security

Feedonomics completes 2023 SOC 2® assessment to further data security

by Feedonomics | Nov 29, 2023 | Leadership & Culture

At Feedonomics, we continually invest in security best practices to ensure that our clients’ data stays safe and secure. As a part of this ongoing effort, our team is excited to announce that we’ve successfully completed our SOC 2® assessment for a second year....
Everything you need to know about the regional availability and pricing feature on Google

Everything you need to know about the regional availability and pricing feature on Google

by Feedonomics | Nov 21, 2023 | PPC Ads & Marketing, Tips, Strategy & Insights

When you advertise on Google Shopping, Google expects a product’s pricing and availability to be the same no matter where your customers are located within the country of sale. This holds true even if you’re only running advertisements in specific cities or states....
Feedo Spotlight: Sam Mitchell, Enterprise Feed Coordinator

Feedo Spotlight: Sam Mitchell, Enterprise Feed Coordinator

by Feedonomics | Nov 2, 2023 | Leadership & Culture

At Feedonomics, our unique company culture is strengthened by the outstanding individuals who contribute to our team. Today, we shine the Feedo Spotlight on Sam Mitchell, one of our Enterprise Feed Coordinators based in Pasadena, California. Learn about Sam’s role on...
5 best practices for selling successfully on Houzz

5 best practices for selling successfully on Houzz

by Feedonomics | Oct 27, 2023 | Marketplaces, Tips, Strategy & Insights

With more than 40 million monthly users and 900-plus home product categories, Houzz caters to the needs of homeowners, interior designers, contractors, and house artisans of all sorts. As a marketplace, Houzz stands out because of this dedication to all things...
11 best affiliate channels in Europe

11 best affiliate channels in Europe

by Feedonomics | Oct 16, 2023 | Channel Updates & Ecommerce Trends

Affiliate marketing is a popular method used by sellers to promote their products by connecting with marketers—such as publishers and influencers—that already have a loyal audience. Affiliate channels act as the middlemen between sellers and these marketers. Many of...
Feedonomics announces direct integration with TikTok Shop

Feedonomics announces direct integration with TikTok Shop

by Feedonomics | Oct 5, 2023 | Channel Updates & Ecommerce Trends, Marketplaces

We’re happy to share that Feedonomics now offers direct integration support for TikTok Shop in the U.S. and U.K. We’ve been working closely with our partners at TikTok and merchants like OtterBox throughout TikTok Shop’s testing period, and we’re happy to open the...
Feedo Spotlight: Will Doeckel, Strategic Account Executive

Feedo Spotlight: Will Doeckel, Strategic Account Executive

by Feedonomics | Oct 2, 2023 | Leadership & Culture

At Feedonomics, our vibrant company culture is upheld by the outstanding individuals who contribute to our team. Today, we shine the Feedo Spotlight on Will Doeckel, one of our Strategic Account Executives based in San Diego, California.Learn why Will’s new piano...
5 mistakes to avoid when adding new ecommerce channels

5 mistakes to avoid when adding new ecommerce channels

by Feedonomics | Sep 14, 2023 | Tips, Strategy & Insights

Shoppers today interact with your brand and product across multiple touchpoints and channels before making a purchase, so adopting new social, advertising, and marketplace channels is extremely important for scaling your online business and driving additional...
Cultural Spotlight: Hispanic Heritage Month

Cultural Spotlight: Hispanic Heritage Month

by Feedonomics | Sep 13, 2023 | Leadership & Culture

In celebration of Hispanic Heritage Month, we’re shining the Cultural Spotlight on two Feedos:Yesenia Monroy, Senior Director of Global Operations, and Sal Garcia, Workplace Technology Experience Manager, who were kind enough to share some of their most cherished...
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