Best affiliate channels in Europe

Affiliate marketing is a popular method used by sellers to promote their products by connecting with marketers—such as publishers and influencers—that already have a loyal audience.

Affiliate channels act as the middlemen between sellers and these marketers. Many of today’s leading affiliate channels also provide managed solutions, performance tracking technology, affiliate vetting, and compliance monitoring.

If you are an online merchant in Europe, there are hundreds of affiliate channels and programs you can work with, but which ones are the best?

Below you will find some of the best online affiliate marketing companies, programs, networks, and channels to be on in Europe.


Rakuten allows you to work with more than 150,000 of its partners across a global network of more than 190 countries. Rakuten has a full-service team that actively identifies affiliate opportunities and allows you to be specific with targeting customers and niche markets. Take advantage of Rakuten’s user-friendly platform and comprehensive tracking tools to monitor and optimize your affiliate campaigns.

Boost your Rakuten affiliate marketing feeds.


One of the best affiliate programs in Europe, Awin boasts a network of more than 25,000 advertisers and 270,000 active publishers. The company generated more than 200 million sales in 2022, and it operates in 180-plus countries across the globe. Awin’s verticals include retail, fashion, travel, finance, and telecommunications.

Improve your Awin affiliate marketing feeds.


Tap into Partnerize’s European affiliate network and use its platform to manage your European affiliates, influencers, and publishers. Partnerize supports more than 750,000 global affiliates and helps to generate more than $7 billion in sales annually. The company offers a dedicated onboarding team to help you get started in 15 days or less.

Supercharge your Partnerize affiliate marketing feeds.

CJ Affiliate

CJ Affiliate reaches more than one billion monthly customers globally. The company proclaims to be an “all-inclusive, seamless global affiliate experience.” Its platform has comprehensive omnichannel integrations, partnership discovery tools, flexible commissioning, and robust analytics tools. CJ Affiliate’s global reach extends to multiple European countries, including the UK, Germany, France, and Sweden.

Raise the bar on your CJ Affiliate marketing feeds.


Tracdelight is a European affiliate website that focuses on fashion. As a member, you will have instant connections to hundreds of online stores. With powerful tools and customizable web pages, tracdelight is an easy option for merchants to turn to.

Here’s how to choose the best channels for your ecommerce business


Belboon has been around for more than 15 years and has become one of the top three online affiliate marketing channels in Germany. With access to more than 1,800 advertisers and 65,000-plus publishers, belboon pushes more than 1.5 million transactions a month.


Daisycon has been around since 2000 and was one of the first online affiliate channels based in the Netherlands. It offers affiliate marketing, lead generation, and CPC advertising. With access to 70,000 websites and 1,600 advertisers, Daisycon is one of the largest networks in Europe.


Promodeals focuses on advertising on high traffic websites, reaching out to thousands of people per day. The company offers 24/7 content publishing, campaign management outside of working hours, and brings years of experience to the table.


FamilyBlend has been an online affiliate channel for more than a decade and uses creative marketing to reach out to young families in Europe. It is a culture-based company that values creative solutions and working together to achieve the best results possible.


Tradedoubler is one of the leading affiliate networks in Europe, serving merchants from a broad range of verticals across the continent. The company works with more than 180,000 active publishers and 60,000 influencers that can help to expand your reach.


With offices in the UK, France, Germany, Italy, Spain, and the Netherlands, Webgains is a great option for merchants that want to focus in on Europe for affiliate marketing. Webgains works with 1,800 advertisers and 250,000 publishers across more than 150 countries.

Expanding your network

Feedonomics helps brands, retailers, and agencies create product feeds for hundreds of ad channels through a single platform. Our full-service solution for advertising includes 24/7 global support and a team of feed specialists to help you create, optimize, and update your listings for better performance on more channels.

Need help optimizing product feeds for these channels? Feel free to reach out here!