We’re happy to share that Feedonomics now offers direct integration support for TikTok Shop in the U.S. and U.K. We’ve been working closely with our partners at TikTok and merchants like OtterBox throughout TikTok Shop’s testing period, and we’re happy to open the sales channel up to more merchants.
“OtterBox partnered with Feedonomics for an expedited and smooth integration with TikTok Shop that allowed us to be early to market in the premium electronic accessories space,” said Bill Dillon, OtterBox President of Consumer. “Feedonomics continues to support us post-integration by handling the day-to-day operations powering our TikTok Shop integration. This allows our team more time to focus on strategy and growth.”
According to Insider Intelligence, active TikTok users spend 54 minutes a day on the app—only six minutes less than the average daily Netflix user. Merchants can now tap into the immense popularity of TikTok and turn product discovery into conversions with frictionless native checkout.