by Mario Weddell | Jan 29, 2025 | Channel Updates & Ecommerce Trends
The recent and temporary shutdown of TikTok in the U.S. put content creators, consumers, and marketers on edge. Initially known as a top channel for reaching young audiences with short video content, TikTok has also grown into a popular shopping destination, with many...
by Mario Weddell | Dec 9, 2024 | Tips, Strategy & Insights
Today’s online shopping experience encompasses everything from seeing targeted ads to using augmented reality to “try on” outfits. Online shopping channels continue to innovate to give customers greater immersion, customization, and convenience. As a merchant, you...
by Mario Weddell | Oct 25, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center (GMC) product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify...
by Mario Weddell | Oct 7, 2024 | Channel Updates & Ecommerce Trends, Marketplaces, Tips, Strategy & Insights
Following recent reports of a number of Amazon vendor (1P) relationships being canceled, suppliers selling directly to Amazon have the opportunity to start selling directly to consumers through Amazon Marketplace (3P) instead. The transition from 1P to 3P includes...
by Mario Weddell | Aug 27, 2024 | PPC Ads & Marketing, Tips, Strategy & Insights
Affiliate marketing is one of the best ways for brands to drive web traffic to their products, and its popularity is still increasing. The affiliate marketing market is projected to have a nearly 8% compound annual growth rate through 2030, and the reasons are...