Google Shopping Actions evaluates retailers on:

  • Defect rate
  • Shipping defect rate
  • Gross sales
  • Total orders

Top Retailers get benefits like discounts on commission and more visibility in searches.

Your Google Shopping Actions monthly score computed from previous 90 days

Performance can be checked within Google Merchant Center


Here are some of the metrics:


Top Retailer

Item defect rate: 1% or less

Shipping defect rate: 2% or less

Sales goal – $15K (90 days)

Item goal – 300 (90 days)

Meeting Standards

Item defect rate:  1-10%

Shipping defect rate: 2-7%

Below Standards

Item defect rate above 10%

Shipping defect rate: above 7%

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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.