Buy on Google (formerly Google Shopping Actions) evaluates retailers on:
- Defect rate
- Shipping defect rate
- Gross sales
- Total orders
Top Retailers get benefits like discounts on commission and more visibility in searches.
Your Buy on Google monthly score computed from previous 90 days
Performance can be checked within Google Merchant Center
Here are some of the metrics:
Item defect rate: 1% or less
Shipping defect rate: 2% or less
Sales goal – $15K (90 days)
Item goal – 300 (90 days)
Item defect rate: 1-10%
Shipping defect rate: 2-7%
Item defect rate above 10%
Shipping defect rate: above 7%
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.