Google Shopping Actions is now called Buy On Google. Retailer Standards

Buy on Google (formerly Google Shopping Actions) evaluates retailers on:

  • Defect rate
  • Shipping defect rate
  • Gross sales
  • Total orders

Top Retailers get benefits like discounts on commission and more visibility in searches.

Your Buy on Google monthly score computed from previous 90 days

Performance can be checked within Google Merchant Center


Here are some of the metrics:


Top Retailer

Item defect rate: 1% or less

Shipping defect rate: 2% or less

Sales goal – $15K (90 days)

Item goal – 300 (90 days)

Meeting Standards

Item defect rate:  1-10%

Shipping defect rate: 2-7%

Below Standards

Item defect rate above 10%

Shipping defect rate: above 7%

Find out why the world's most prolific brands and online retailers choose Feedonomics.

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.