Google Shopping Actions is so new that not many case studies exist, however, early data shows promising results!
Google found that 68% of shoppers are net new, meaning they would not have bought from a retailer who was not on Google Express.
The results also speak to customers having a larger Average Order Value (AOV) due to the simplicity of checkout and trust in Google. Ulta Beauty saw a 35% increase in AOV on Google Shopping Actions.
Target for instance experienced an increase in basket size of 20%.
Overall according to Google, there is an increase in total conversions at lower cost, compared to Google Shopping alone.
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Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.