Buy on Google (formerly Google Shopping Actions) is so new that not many case studies exist, however, early data shows promising results!
Image source: Google
Google found that 68% of shoppers are net new, meaning they would not have bought from a retailer who was not on Google Express.
The results also speak to customers having a larger Average Order Value (AOV) due to the simplicity of checkout and trust in Google. Ulta Beauty saw a 35% increase in AOV on Buy on Google.
Target for instance experienced an increase in basket size of 20%.
Overall according to Google, there is an increase in total conversions at lower cost, compared to Google Shopping alone.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
