Google Shopping Actions is now called Buy On Google. Case Study

Buy on Google (formerly Google Shopping Actions) is so new that not many case studies exist, however, early data shows promising results!

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Image source: Google

Google found that 68% of shoppers are net new, meaning they would not have bought from a retailer who was not on Google Express.

The results also speak to customers having a larger Average Order Value (AOV) due to the simplicity of checkout and trust in Google. Ulta Beauty saw a 35% increase in AOV on Buy on Google.

Target for instance experienced an increase in basket size of 20%.

Overall according to Google, there is an increase in total conversions at lower cost, compared to Google Shopping alone.