What is Google Shopping Actions, now called Buy On Google

Buy on Google (Formerly Google Shopping Actions) is a major push by Google into becoming a marketplace.

what is google shopping

The key differences between Buy on Google and Google Shopping are:

  1. Pay Per Sale Model drives traffic to Google Express, and it is not Pay Per Click.
  2. Sale Happens on Google, and it uses your Google Wallet saved credit card.
  3. Buy on Google works across Google Search, Google Express, and Google Assistant

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