Buy on Google (formerly Google Shopping Actions) evaluates retailers on:
- Defect rate
- Shipping defect rate
- Gross sales
- Total orders
Top Retailers get benefits like discounts on commission and more visibility in searches.
Your Buy on Google monthly score computed from previous 90 days
Performance can be checked within Google Merchant Center
Here are some of the metrics:
Top Retailer
Item defect rate: 1% or less
Shipping defect rate: 2% or less
Sales goal – $15K (90 days)
Item goal – 300 (90 days)
Meeting Standards
Item defect rate: 1-10%
Shipping defect rate: 2-7%
Below Standards
Item defect rate above 10%
Shipping defect rate: above 7%
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
