Buy on Google (Formerly Google Shopping Actions) is a major push by Google into becoming a marketplace.
The key differences between Buy on Google and Google Shopping are:
- Pay Per Sale Model drives traffic to Google Express, and it is not Pay Per Click.
- Sale Happens on Google, and it uses your Google Wallet saved credit card.
- Buy on Google’s api works across Google Search, Google Express, and Google Assistant
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
