by Brian Roizen | Mar 3, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and... 
by Brian Roizen | Feb 27, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Beginning March 4, 2020, Google will allow Shopping ads to show in Gmail, Youtube, and Discover for all Shopping campaigns. While we anticipate exactly how Shopping Ads will behave across these networks, we already know and can expect a few things: Merchants who use... 
by Brian Roizen | Feb 13, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
What are Local Inventory Ads? For retailers that have both an online channel as well as physical stores, Local Inventory Ads (LIAs) are a great way to reach the eCommerce consumer, target local customers and grow your overall business. Both Google and Bing offer local... 
by Brian Roizen | Feb 11, 2020 | Tips, Strategy & Insights
Formerly the Director of Client Services and eCommerce veteran in her own right, Kim Wren now leads the Business Development and Partnership efforts for SkuVault inventory management system. Kim works with partners, consultants, affiliates, and 3PLs to assist in the... 
by Brian Roizen | Jan 8, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights
Over the years, our team has seen a variety of Google Merchant Center errors on ecommerce websites. If left unattended, these mistakes can manifest into something even bigger – feed rejection or possible account suspension. Listed below are the most common Merchant...