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The Retailers Advanced Guide to Success in Q4 2020

The Retailers Advanced Guide to Success in Q4 2020

by Linda Yonemoto | Nov 12, 2020 | Tips, Strategy & Insights

Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...
8 Custom Advertising Label Strategies You Should Be Using to Boost Your Ad Performance

8 Custom Advertising Label Strategies You Should Be Using to Boost Your Ad Performance

by Brian Roizen | Oct 9, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics...
Zero Commissions on Buy on Google and Other Changes

Zero Commissions on Buy on Google and Other Changes

by Brian Roizen | Aug 6, 2020 | Channel Updates & Ecommerce Trends, Marketplaces

Google has been making a lot of moves on the Shopping front as of late. In addition to showing product listings for free on Google Shopping and Search, Google is making some major changes to the Buy on Google program (formerly Google Shopping Actions), including a...
How to Track Organic Traffic from Google Shopping in Google Analytics

How to Track Organic Traffic from Google Shopping in Google Analytics

by Brian Roizen | Jul 1, 2020 | PPC Ads & Marketing, Tips, Strategy & Insights

Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free...
Product Details, Product Highlights, and More Google Merchant Center Data Specs

Product Details, Product Highlights, and More Google Merchant Center Data Specs

by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing

Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going...
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