by Feedonomics | Mar 23, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
We’re always looking to help merchants improve their presence on Google Shopping. Populating your product feeds with high quality data is one of the best ways to enhance your ads, especially as Google finds new ways to display that data. The latest evidence of that—a... by Feedonomics | Feb 25, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Google and other channels continue to push ecommerce forward with features that enhance product discovery and streamline conversions. If you have not set up your Google Shopping merchant account and feed, you might be missing out on an easy and effective way to get... by Brian Roizen | Feb 18, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify feed to Google Shopping feed).... by Brian Roizen | Feb 2, 2021 | PPC Ads & Marketing, Tips, Strategy & Insights
Downloading a copy of your current Google Merchant Center product feed data is a great way to see exactly what product data Google is using to serve your Google Shopping ads. Downloading your Google Merchant Center feed is also a great way for us to do an audit of... by Brian Roizen | Dec 14, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...