Shopify and other ecommerce platforms offer basic apps that allow merchants to quickly connect their online stores to Google Shopping, but these solutions are often just a way to pass raw data from point A to point B (Shopify to Google Shopping). Unfortunately this...
Downloading a copy of your current Google Merchant Center product feed is a great way to see exactly what product data Google is using to serve your Google Shopping ads. It’s also a great way for us to do an audit of your current feed to identify optimization and...
When it comes to ecommerce, managing and analyzing your data is one of the best ways to improve performance. Fortunately, there’s a new feature in the Google Merchant Center that provides additional insight into how your products are performing. Merchants can now...
Q4 is here. Here are 4 areas where retail brands can strengthen their existing Google Shopping foundation to accelerate growth this holiday season. 1. Smart Bidding Strategies Google has promoted automated bidding strategies for several years and there is no...
Getting the most out of your ad campaigns is essential these days as online shopping continues to grow in popularity. Increasing the visibility of new products, promoting popular items over lower performing ones, and creating diverse pricing strategies are all tactics...
