by Tony Zara | Apr 20, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,... 
by Brian Roizen | Mar 21, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights
Checkout on Instagram is the entire shopping journey, all in one place. Unlike previous iterations of Instagram Shopping that could only direct customers to an external website to complete a purchase, Checkout on Instagram allows users to complete a purchase without... 
by Brian Roizen | Jun 15, 2021 | Marketplaces, Tips, Strategy & Insights
Online shopping was already a growing trend in recent years, but it has spiked sharply due to the pandemic. As more people get used to the convenience of online shopping, we expect them to continue long after restrictions are lifted. By now, you probably recognize the... 
by Brian Roizen | Dec 23, 2020 | Channel Updates & Ecommerce Trends, Tips, Strategy & Insights
Social media users have grown accustomed to seeing ads in recent years, and major companies have improved their ecommerce capabilities to attract more sellers. Social commerce, which refers to the sale and purchase of items via social media sites, has become more... 
by Brian Roizen | Jul 7, 2020 | Marketplaces
Facebook Marketplace allows retailers to sell products directly to customers on the world’s largest social media platform. What do I need to set up a Facebook Marketplace account as a retailer? To start, you will need a Facebook account, and then you will need...