Microsoft Advertising recently announced that it will be taking Local Inventory Ads (LIAs) out of the pilot program stage and rolling it out sometime this month. Local Inventory Ads are great for targeting local online shoppers. When users search for a product on...
Earlier this year, Google Merchant Center sent out a notice regarding GTINs. What is a GTIN? It stands for Global Trade Item Number and is a unique way to identify a product on a global level. GTINs are printed next to the barcode on your product’s packaging or...
Google has announced another new development with Shopping Ads. You’ll recall earlier this year, when we reported that Google Shopping Ads would appear in Google Images results. Starting July 15, Product Shopping ads and Showcase Shopping ads will be eligible to...
Local Inventory Ads are an excellent way to grow your business and target local customers. Now in case you haven’t heard, Bing Ads has updated its name and is now known as Microsoft Advertising. While the name is new, the benefits and reasons why you’ll want to create...
Google recently announced that Google Shopping Ads will now automatically appear in Google Images results when users are searching for relevant keywords. This is great news for advertisers because research has shown that shoppers typically turn to Google to search for...
Google announced that all online retailers will have the capability to provide up-to-date product information to Merchant Center. Product data feeds uploaded to Google Merchant Center will be displayed in search results. Furthermore, these search results will be...
