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How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

How Google Inventory Campaigns Offer More Advertising Flexibility for Large Product Catalogues

by Giacomo Iotti | May 19, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights

Imagine you work for an online retailer and you want to make sure all of your products are being advertised on Google. Google Shopping is probably the first thing that comes to your mind. But what if you want to go beyond that? What if, for any reason, you are not...
What’s New With Google: Ecommerce and Marketing Roundup

What’s New With Google: Ecommerce and Marketing Roundup

by Feedonomics | Apr 29, 2022 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing

We’ve rounded up the latest and most notable Google updates for marketers and ecommerce businesses so far this year. From new product feed attributes and ad campaigns to additional metrics and analytics capabilities, there’s a lot to keep up with. We’ve summarized the...
Omnichannel Tips: Local Inventory Ads for Online-to-Offline Business

Omnichannel Tips: Local Inventory Ads for Online-to-Offline Business

by Zak Haines | Apr 26, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights

Google’s recently released 2022 Retail Marketing Guide included a statistic that caught our attention: searches for “open now near me” have grown globally by more than 400% YOY. More consumers are combining online research with local shopping offline, so...
4 Ways to Enhance Facebook Creative for More Conversions

4 Ways to Enhance Facebook Creative for More Conversions

by Tony Zara | Apr 20, 2022 | PPC Ads & Marketing, Tips, Strategy & Insights

Facebook has changed. Post-Apple iOS 14.5 updates have again reduced the effectiveness of audience targeting. Facebook has removed interest categories and has made significant changes to the algorithm. Tracking effectiveness using off-Facebook pixels is much harder,...
Supercharge your Automotive Marketing with Google’s Vehicle Ads

Supercharge your Automotive Marketing with Google’s Vehicle Ads

by Feedonomics | Apr 6, 2022 | PPC Ads & Marketing

According to Google, 92% of car buyers do research online before they make a purchase. As a result, Google has introduced a new ad type, the vehicle ad, to better serve shoppers and car dealerships. With this new campaign, Google streamlines the vehicle buying process...
Is Product Feed Optimization Necessary with Smart Shopping Campaigns?

Is Product Feed Optimization Necessary with Smart Shopping Campaigns?

by Brian Roizen | Mar 28, 2022 | PPC Ads & Marketing

Image source: Google s Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping campaigns will...
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