by Brian Roizen | Jul 26, 2016 | PPC Ads & Marketing
Nextag officially went offline on the 28th December 2018 The Nextag Category Taxonomy and category list The category taxonomy contains thousands of different categories. It is highly recommended but not required to use the the Nextag category names or numbers but... 
by Brian Roizen | Jun 20, 2016 | PPC Ads & Marketing
Google launched Google Shopping “Purchases with Google” in July of 2015, but it was only limited to a few top advertisers, like Ralph Lauren, UGG, and Staples. Google just published some of the key takeaways and metrics from allowing users to purchase... 
by Brian Roizen | Jun 12, 2016 | PPC Ads & Marketing
Google just announced they will be expanding local inventory ads on Google Shopping in two important ways. The first is when someone includes the words “near me”, or “close to me”, Google will now allow retailers to show a store pickup link... 
by Brian Roizen | Apr 12, 2016 | PPC Ads & Marketing
Selling your products through online shopping engines requires coordination. Your website may update right away when a product changes price or goes in or out of stock, but you need to communicate those updates to your online shopping engines before they notice any... 
by Brian Roizen | Mar 23, 2016 | PPC Ads & Marketing
Having an optimized Data Feed is essential to your success as an online Merchant using comparison shopping engines or marketplaces. A data feed “rich” with information which can be optimized to differentiate your product from a competitor’s is a key component in what... 
by Brian Roizen | Mar 15, 2016 | PPC Ads & Marketing
Google is constantly testing new PLA formats, and the newest is for “top” and “best” product queries. If you do a search for “top ____” or “best ____” on Google using your computer or phone, you will now see the...