Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s...
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic free...
In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. These credits will be available globally by July 1st, 2020. The funds are...
Image source: Google Do You Need Feed Optimization with Smart Shopping Campaigns? We are often asked how feed optimization works with Google’s Smart Shopping campaigns. Just like a Standard Shopping campaign, a Smart Shopping campaign will benefit if you upload a...
Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and...
Our always up-to-date Google Shopping Category Taxonomy and category list can be found here with all 5,582 unique categories. The first time the Google Shopping category taxonomy was updated was in February of 2015. The last time the Google Shopping taxonomy was...
