When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase....
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your followers. How Do I...
Checkout on Instagram is the entire shopping journey, all in one place. Unlike previous iterations of Instagram Shopping that could only direct customers to an external website to complete a purchase, Checkout on Instagram allows users to complete a purchase without...
Today’s online shopping experience encompasses everything from targeted ads to using augmented reality to “try on” outfits. Online shopping destinations continue to innovate to make shopping easier and more immersive, introducing customers to greater...
We’re in the midst of the busiest shopping season of the year, and Boxing Day is quickly approaching. Among holiday shopping days, Boxing Day is unique in that it’s a perfect day for people to buy gifts for themselves. All the presents they wanted and didn’t receive...
