eBay Seller FAQ

Ebay is a marketplace with over 109 million unique monthly visitors, and it features auction items as well as buy-it-now products.

What do I need to set up an eBay seller account?

  • If you want to register as a business, select “Create a business account” on the registration page. eBay will ask for some additional details, like your business name, type, and address.
  • If you are a US-based seller with inventory outside the US, you may have additional tax obligations. You can find more information about these possible obligations in the Seller Center.
  • If you’re a managed payments seller with a business bank account, you need to have a business account on eBay. If you have a link to your personal account, you can change it to a business account in your account settings.

What are the listing and store subscription fees on eBay?

  • Insertion Fees: Also called listing fees, you get 50 free per month*, and beyond that, the fee for listing in most categories is just $0.35. (See details.)
  • Final Value Fees: Also known as selling fees, they’re a percentage of an item’s total sale price. For most sellers, it’s 10% or lower. (See details.)
  • Store Subscription Fees: When you open an eBay Store, you’ll choose a Store type. When you first subscribe, you’ll choose between automatic monthly or yearly renewals. For either option, eBay charges the subscription fee on a monthly basis.

Please refer to the Seller Center for more details on Seller Fees.

What are the image requirements on eBay?

eBay accepts five file formats for images: JPEG, PNG, GIF, TIFF, or BMP. File size should be no larger than 7MB each. If you’re copying from a web address, the photo can be 12MB.

Images need to be at least 500 pixels on the longest side. To optimize for mobile, pictures should be at least 1600 pixels on the longest side.

Keep images clean, with no text or borders, and use an uncluttered background. You can’t use a catalog or stock photo if you’re listing an item as used.

What are category selling limits on eBay?

If you’re new to selling in a particular category, eBay may limit how much you can sell. This helps you manage your inventory more efficiently and allows you time to understand any rules that may apply in that category. Feedonomics can work with eBay on your behalf to get those limits raised during the onboarding process.

When you’re comfortable fulfilling your orders and have a good track record with customers and with following eBay’s policies, most specific category limits will automatically be raised. However, other limits may apply depending on the categories you list in.

You can find more details on Category Selling Limits in the eBay Seller Center.

Are UPCs or GTINs required to sell on eBay?

It will depend on the category, but having external product identifiers like GTINs or UPCs is highly recommended. eBay uses an item’s brand, manufacturer part number (MPN), and product identifier (UPC, GTIN, ISBN) to help buyers quickly find the items they’re looking for.

Check the Structured Data – Product Identifiers list on eBay’s Seller Center to see which categories require GTINs.

If you’re interested in selling on eBay or other marketplaces, Feedonomics can help you all the way from product listing and categorization to order management and data governance. We are offer full-service support and the most powerful feed optimization platform available.

Find out why the world's most prolific brands and online retailers choose Feedonomics.