Listing products on a marketplace is an effective way for merchants to reach millions of consumers who are already high-intent shoppers. Amazon is one of the most popular marketplaces; in the first quarter of 2021, Amazon’s net product sales grew by 37% year-over-year, and listing products on the site is a key part of many merchants’ ecommerce strategies. However, listing products is not enough. With so many merchants on the site, finding ways to stand out from the competition is vital.
Optimizing your product titles is one of the best ways to improve your listings on Amazon. Good titles make your products more likely to appear in the search results and can inspire customers to click on your listings.
When creating product titles for a marketplace catalog, a one-size-fits-all approach does not work. Products in different categories should have different information in the titles. For example, product titles for jewelry shouldn’t follow the same structure as titles for pet food. Feedonomics helps merchants optimize their product catalogs for Amazon, ensuring that the titles and other attributes follow best practices for each product category on the marketplace.
At the bottom of this article, we have included several examples of good titles for every major product category on Amazon. Before we get to the examples, let’s take a look at the best practices and requirements for Amazon product titles.
What Are Amazon’s Best Practices for Amazon Product Titles?
Amazon provides general guidelines for merchants to apply to their product titles.
The basic title structure starts with the brand, followed by the product model or name, followed by any relevant product nouns. Parent product titles should not include additional variation information, such as color. Variation details should only go in the child product titles.
Here are two Amazon title examples:
- Example Amazon parent listing: Crocs Beach Clog
- Example Amazon child listing: Crocs Beach Clog, Lime Green, Men’s Size 8-9
Amazon’s main tip for titles is to include enough information for a shopper to make the purchase based on the product title alone. Of course, most customers look at the full product listing and not only the title, but a good product title is key to creating a positive first impression.
Amazon has specific title requirements, and while enforcement of them is inconsistent, merchants who get away with ignoring Amazon’s requirements at first may eventually have their entire product catalog disapproved and unlisted. It’s best to follow these rules when you first upload your catalog to the marketplace.
- Do not include promotional phrases in your titles, like “best on the market” or “free shipping”
- Don’t get cute with decorative characters, such as (ᵔᴥᵔ) or !!!
- Follow the character length limit for your product category (spaces count)
- Include product nouns such as “basketball shoe” or “night light”
Amazon also provides some additional tips for titles, which we’ve condensed here:
- Keep titles as concise as possible
- Use title casing
- Abbreviate measurements
- Don’t include the merchant name in the title (including your brand is OK)
- Use numerals
See how Feedonomics automates product listing, optimization, and order management for Amazon
What Are Feedonomics’ Best Practices for Amazon Product Titles?
Feedonomics makes every effort to stay up-to-date on changing channel requirements and follow the best practices for every marketplace, but there are times when the best practices are open-ended, vague, or seem to conflict with other information found on the site. Our feed specialists work closely with merchants to help them optimize their product listings in accordance with channel requirements whenever possible.
Required and recommended title lengths are not clearly delineated on Amazon. The inventory templates and the style guides don’t always match up, and it’s not unusual to find best sellers on Amazon that have longer titles than the recommended lengths. With that said, our team has found that titles shorter than 150 characters typically perform the best.
“Merchants who have sold products on Amazon are probably aware of the conflicting information found on Seller Central regarding title lengths. In some style guides, Amazon suggests character limits for titles to 80 characters, in others, up to 500. In our experience, it’s best to keep titles to 150 characters or shorter.”
Enterprise Marketplace Feed Manager
Use title casing, abbreviate measurements, and include the design or adjectives that help shoppers understand what you’re selling. For example, if you’re selling a reversible blanket, include the size measurements and the material, but also make sure to note that it’s reversible in the title! That could influence a shopper’s decision, and would also surface the blanket in search results for “reversible blanket.”
You don’t need to completely overload your titles with information. Remember that you should use bullet points and descriptions to go into more detail about your product. An Amazon product listing title that is too many characters in length can look spammy and unprofessional, and erode trust in your listings.
Amazon expects merchants to put their brand name at the front of their titles. In general, this is the best way to go, especially for well-known brands. However, some major brands choose to put their brand name more toward the middle of the product title. For example, Huggies and Pampers start their titles with the size of their baby diapers and the count per package before displaying the brand name. There’s nothing wrong with doing this, and Amazon states that it won’t suppress listings without a brand name at the beginning of the titles. Note that putting your brand name at the front can help increase your brand recognition. Consider running some A/B tests to help you decide.
Check out the examples below for well-structured Amazon product titles in the US marketplace.
Examples of Amazon Product Titles by Category
Automotive & Powersports
Product type: automotive parts and accessories
Recommended additional info: power, size, safety features, accessory count
Example: Feedonomics FeedoRoadvac Portable High Power Handheld Car Vacuum Cleaner with 3 Additional Attachments
Product type: automotive tools and equipment
Recommended additional info: count, size, tools, accessories
Example: Feedonomics FeedoFix 39-Piece General Household Tool Set + Storage Case
Product type: tires and wheels
Recommended additional info: features, portability
Example: Feedonomics FeedoTransport Portable Air Compressor Car Tire Inflator
Baby
Product type: diapers
Recommended additional info: size, softness, fabric, quantity, fragrance
Example: Feedonomics FeedoCare Baby Diapers, Unscented, Size 4, 160 Ct.
Product type: car seat
Recommended additional info: safety, features, flexibility
Example: Feedonomics FeedoSeat 3-in-1 Convertible Car Seat, Rear-Facing, Crash-Tested & Approved
Product type: strollers and accessories
Recommended additional info: safety, size, transportable, design
Example: Feedonomics FeedoSafe Lightweight Double Stroller with Tandem Seating
Beauty
Product type: skin care
Recommended additional info: size in ounces, SPF, skin type, intended use
Example: Feedonomics FeedoFace Oil-Free Face Moisturizing Lotion, SPF 30 – 3 oz
Product type: hair care
Recommended additional info: size, smell, use
Example: Feedonomics FeedoSoft Coconut Milk Shampoo, Paraben and Sulfate Free – 25.4 fl oz
Product type: makeup
Recommended additional info: benefits, safety, waterproof, size
Example: Feedonomics FeedoClean Oil-Free Gentle Liquid Eye Makeup Remover – 5.5 fl oz
Books
Product type: calendars
Recommended additional info: size, dates, year, accessories
Example: Feedonomics FeedOrganize 2022 Big Grid Family Wall Organizer Calendar: 17 Month Calendar with 200+ Stickers Included
Product type: children’s books
Recommended additional info: subtitle, series
Example: Neato Feedo the Dancing Flamingo
Product type: science textbook
Recommended additional info: subtitle, edition
Example: The Basics of Multichannel Ecommerce (3rd Edition)
Camera & Photo
Product type: video camera
Recommended additional info: quality, features, zoom, model
Example: Feedonomics D7X50 SnapFeed Full HD Night Vision Video Camera with 16x Zoom and Remote Control
Product type: security camera
Recommended additional info: quality, features, audio, model
Example: Feedonomics FeedSafety Camera with Color Night Vision + Indoor/Outdoor Camera with 2-Way Audio
Product type: accessories
Recommended additional info: size, features
Example: Feedonomics FeedoPod 12” Ring Light with Tripod + 67” Tripod Stand
Cell Phones & Accessories
Product type: cell phone accessories
Recommended additional info: features, accessories, size, color
Example: Feedonomics FeedoGrip Cell Phone Stand + Dock, Black
Product type: cell phone accessories
Recommended additional info: design, color, size, phone pairing
Example: Feedonomics FeedoPhone Ultra Slim Shockproof Case for iPhone XR, Silicone, Black
Product type: cell phone accessories
Recommended additional info: waterproof, transportable, color, connectivity
Example: Feedonomics FeedoBeats Waterproof Portable Bluetooth Speaker in Black
Clothing & Accessories
Product type: sunglasses
Recommended additional info: gender, design, color, polarized, UV block
Example: Feedonomics FeedoFashion Cat Eye Polarized Sunglasses for Women with UV400 Protection
Product type: clothing
Recommended additional info: fit, gender, size (variations), color (variations)
Example: Feedonomics Men’s Premium Flex Denim Pant Regular Fit
Collectible Coins
Product type: coins
Recommended additional info: quality, year, metal, year, quantity, circulation
Example: 1985 US Mint Proof Set in Original Government Packaging
Product type: coins
Recommended additional info: size, quality, year, color
Example: 1987 1 oz Silver Darth Vader Commemorative Coin
Computers
Product type: accessories
Recommended additional info: features, accessories, design
Example: Feedonomics FeedoType Wireless Mechanical Keyboard and Mouse
Product type: printers and Ink
Recommended additional info: function, connectivity, ink type, model number
Example: Feedonomics FDX8080 FeedoJet Wireless Inkjet Printer with Mobile Print, Scan, and Copy
Product type: drives and storage
Recommended additional info: color, count, storage capacity
Example: Feedonomics FeedoSave 2-Pack USB Flash Drives with 32 GB Memory Storage and LED Light, Blue and Black
Consumer Electronics
Product type: car electronics
Recommended additional info: features, safety, recording, compatibility, model
Example: Feedonomics FeedoDash XR57 Dash Cam Car Driving Recorder with 3” LCD Screen, 170-Degree Wide Angle, G Sensor, Parking Monitor, Loop Recording, and Motion Detector
Product type: headphones
Recommended additional info: noise cancelling, bluetooth, design, model
Example: Feedonomics FeedoSound FS-NC50 Wireless Over-Ear Bluetooth Noise Cancelling Headphones
Product type: TV and video
Recommended additional info: size, quality, HD
Example: Feedonomics FeedoVista 32” HD Plasma Smart TV
Entertainment Collectibles
Product type: vintage collectible
Recommended additional info: quality, quantity, category
Example: Feedonomics 100 Vintage Oddball Trading Card Set in Sealed Packaging
Product type: collectible
Recommended additional info: year, quantity, quality, rarity
Example: Feedonomics 2017 FDX Road to FeedMania Sealed Box with 52 Cards + 5 Exclusive RTF Cards
Gift Cards
Product type: gift card
Recommended additional info: amount, brand, store
Example: Feedonomics Swag Shop $100 E-Gift Card
Grocery & Gourmet Food
Product type: beverages
Recommended additional info: sweetened, quantity, size, flavor
Example: Feedonomics FeedoGreeto Unsweetened Blonde Roast Iced Coffee – 48 oz
Product type: breads and bakery
Recommended additional info: nutrition, size, organic, ingredient
Example: Feedonomics FeedoFarmhouse Whole Grain 100% Whole Wheat Bread – 24 oz
Product type: snack foods
Recommended additional info: flavor, size, quantity
Example: Feedonomics FeedoPlex Buttered Popcorn in Classic Microwave Bag, 3 Count 3.29 oz Bags
Health & Personal Care
Product type: cotton balls
Recommended additional info: size, chemicals, sterility, quantity
Example: Feedonomics FeedCloud Cotton Balls, Non-Sterile, 2 Packs of 100
Product type: antibiotics
Recommended additional info: features, quality, count, extracts, size
Example: Feedonomics FeedoAid First Aid Triple Antibacterial Ointment, Maximum Strength, Multipurpose Infection Treatment and Skin Repair, 3 oz
Product type: hair care
Recommended additional info: size, gender, quantity, color
Example: Feedonomics 4” No-Slip Large Claw Clip for Women with Thick and Thin Hair, 4-Pack in 4 Colors
Home, Home Decor, Kitchen & Garden Furniture
Product type: kitchen
Recommended additional info: quality, quantity, features
Example: Feedonomics Silicone, Non-Stick, Food-Safe Baking Mat – Pack of 2
Product type: bedding and bath
Recommended additional info: quantity, size, color, features, material
Example: Feedonomics 4-Piece Extra Soft Queen Bamboo Sheet Set with Fitted Sheet, Flat Sheet, and 2 Breathable Pillow Cases – Black
Product type: organization
Recommended additional info: quality, BPA, size
Example: Feedonomics FeedoSeal Kitchen and Pantry Storage Container Set – BPA-Free with Durable Lids
Industrial & Scientific
Product type: lab and scientific
Recommended additional info: color, size, quality, count
Example: Feedonomics All-Purpose Plastic Spray Bottles for Cleaning Solutions with Adjustable Leak-Proof Nozzle (2-Pack, 24 oz, Blue)
Product type: janitorial
Recommended additional info: count, quality, color
Example: Feedonomics FeedoClear Safety Glasses, Clear with Black Frame, 12 Pairs
Product type: safety
Recommended additional info: quantity, quality, features, color
Example: Feedonomics Pack of 100 Disposable Face Masks with Effective Filtration and Elastic Ear Loops, 100-Pack, Blue
Jewelry
Product type: jewelry
Recommended additional info: quality, color, charm, size, metal
Example: Feedonomics 18K Gold Heart Necklace with Gold Choker Arrow Bar, 30”
Product type: jewelry
Recommended additional info: color, charm, metal
Example: Feedonomics Platinum Plated Sterling Silver Flower Halo Ring
Product type: jewelry
Recommended additional info: quality, features, color, size, metal
Example: Feedonomics Women’s 70 mm 14K Large Gold Hoop Earrings for Sensitive Ears
Lighting
Product type: light bulbs
Recommended additional info: color, quality, count, temperature
Example: Feedonomics FeedoGlow 4-Pack LED Light Bulb, Bright White
Product type: lights
Recommended additional info: color, quality, count, size
Example: Feedonomics FeedoTrak LED Strip Lights, 32’ in 300 Color-Changing Lights
Product type: vanity lighting fixtures
Recommended additional info: color, quality, count, features
Example: Feedonomics FeedoLight Dimmable Modern 4 LED Vanity Lights for Over Mirror
Luggage & Travel Accessories
Product type: luggage
Recommended additional info: color, size
Example: Feedonomics FeedoFly 21” Carry-On Suitcase, Black
Product type: travel duffels
Recommended additional info: color, size, features, portability, waterproof
Example: Feedonomics Foldable Travel Duffel Bag with Shoe Compartment (Waterproof and Tear-Resistant)
Product type: garment bags
Recommended additional info: features, color, size
Example: Feedonomics 54” Breathable Suit and Dress Black Garment Bag with Cover
Music
Product type: music
Recommended additional info: album title, box set
Example: Feedonomix Vol. 3
Musical Instruments
Product type: guitars
Recommended additional info: features, size, type, strings
Example: Feedonomics FeedoNaut Dreadnought Acoustic Guitar with Steel Strings
Product type: DJ equipment and accessories
Recommended additional info: features, bluetooth, shape
Example: Feedonomics FeedoMix Wired Over-Ear Headphones with Audio Jack for Computer Recording
Product type: amps
Recommended additional info: features, purpose, wattage, color
Example: Feedonomics 10W Electric Guitar Amplifier, Black
Office Products
Product type: office electronics
Recommended additional info: size, count, quality
Example: Feedonomics FeedoShred 8 Sheet Capacity Cross-Cut Paper and Credit Card Shredder, 4 Gallon
Product type: office supplies
Recommended additional info: size, count, quality
Example: Feedonomics Thermal Laminating Pouches, 100 Pack, 9” x 11.5”
Product type: office furniture
Recommended additional info: quality, features
Example: Feedonomics FeedoAir Home Office Swivel Desk Chair with Mesh and Lumbar Support
Outdoors (Outdoor Gear, Outdoor Sports Apparel, Cycling, & Action Sports)
Product type: outdoor clothing
Recommended additional info: color, features, gender
Example: Feedonomics FeedoSide Men’s Snow Sports Cargo Pants, Black
Product type: climbing
Recommended additional info: size, features, measurement variations
Example: Feedonomics FeedoHook Static Rock Climbing Rope – 32ft, 64ft, 96ft, 160ft, 230ft, 500ft, 1000ft
Product type: accessories
Recommended additional info: features, quality, size, accessories
Example: Feedonomics FeedoChill 14 oz Sports Water Bottle with 3 Lids, Vacuum-Insulated, Stainless Steel, Modern Double-Walled, Thermo Mug Metal Canteen
Shoes, Handbags & Sunglasses
Product type: handbags
Recommended additional info: size, gender, quality, material
Example: Feedonomics Women’s Bamboo Large Tote Bag
Product type: sandals
Recommended additional info: gender, quality, style
Example: Feedonomics FeedoStyle Women’s Criss-Cross Sports Sandal
Product type: sunglasses
Recommended additional info: size, quality, shape, gender
Example: Feedonomics FeedoHavana Unisex Small Square Polarized Sunglasses
Software & Video Games
Product type: video game accessories
Recommended additional info: quality, features, storage
Example: Feedonomics FeedoPlay Advanced All-In-One Virtual Reality Headset – 64 GB
Product type: gaming systems
Recommended additional info: quality, quantity, vintage, features
Example: Feedonomics Retro Mini Classic Gaming System with Controller and Built-In 620 Games
Product type: video game
Recommended additional info: name, platform, edition
Example: Revenge of the Feeds – Nintendo Switch
Sports (Exercise & Fitness, Hunting Accessories, Team Sports)
Product type: athletic clothing
Recommended additional info: gender, quality, sport
Example: Feedonomics FeedoSport Men’s Tech Golf Polo
Product type: hunting and fishing
Recommended additional info: size, quality
Example: Feedonomics FeedoSteel Fixed Blade Outdoor Knife, 4.1 in
Product type: exercise and fitness
Recommended additional info: shape, size, weight, features
Example: Feedonomics Hex Dumbbell Hand Weight, 25 lb
Apparel, Boating & Fishing, and Game
Product type: outdoor clothing
Recommended additional info: gender, features, quality
Example: Feedonomics Men’s Outdoor Quick Dry Fleece Pants
Product type: fishing gear
Recommended additional info: quality, accessories
Example: Feedonomics FeedoReel Fishing Rod and Reel Organizer Bag
Product type: boating
Recommended additional info: features, quality
Example: Feedonomics FeedoWave 1 – 3 Rider Towable Tube for Boating
Sports Collectibles and Trading Cards
Product type: collectible
Recommended additional info: count, quality, sport
Example: Feedonomics FeedoPack 2021 Series 1 Baseball Cards
Product type: collectible
Recommended additional info: vintage, count, sport
Example: Feedonomics 100 Vintage Football Cards
Product type: collectible
Recommended additional info: quality, count, sealed, league
Example: Feedonomics 600 Unopened Baseball Cards
Tools and Home Improvement
Product type: power and hand tools
Recommended additional info: count, features, quality, accessories
Example: Feedonomics FeedoHome 170-pc General Purpose Tool Set with Case
Product type: cookware
Recommended additional info: size, color, features, material
Example: Feedonomics Seasoned Cast-Iron Skillet with Assist Handle in Black, 10.25 in
Product type: kitchen and bathroom fixtures
Recommended additional info: size, color, features, material, color
Example: Feedonomics Silicone Drain Protector in Gray, One Size
Toys & Games
Product type: toys and games
Recommended additional info: features, color
Example: Feedonomics FeedoFloat 4-in-1 Inflatable Multi-Purpose Pool Hammock in Light Blue
Product type: toys and games
Recommended additional info: color, count, packs, features
Example: Feedonomics 330 Rapid-Filling Colored Water Balloons, 10-Pack
Product type: toys
Recommended additional info: features, color
Example: Feedonomics FeedoSplash Interactive Purple Floating Octopus Interactive Bath Toy
Video & DVD
Product type: movies
Recommended additional info: quality, formats
Example: Need for Feed 4 (Blu-Ray, DVD, Digital)
Product type: TV series
Recommended additional info: quality, series, season
Example: Feedwatch: The Complete Series (Blu-Ray)
Watches
Product type: watches
Recommended additional info: touch screen, year, quality, features
Example: Feedonomics FeedoFit 2021 Smart Watch with Touch-Screen Fitness Tracker
Product type: watches
Recommended additional info: design, quality, features
Example: Feedonomics Minimalist Stainless Steel Slim Casual Quartz Watch
Conclusion
Product titles are highly valuable real estate in your Amazon listings. They can help your products show up higher in the search results, and they help shoppers form a first impression of your products. Feedonomics helps sellers who want to grow their business and improve their ecommerce operations across multiple marketplaces. Our full-service feed management solution for marketplaces can help you with product listing, optimization, and order management.
With its leading data feed management platform, Feedonomics helps brands, retailers, and agencies optimize and list products on hundreds of shopping destinations around the world. Learn more about our full-service solutions for advertising channels and marketplaces.
