Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts similar to Shopify. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your...
Checkout on Instagram is the entire shopping journey, all in one place. Unlike previous iterations of Instagram Shopping that could only direct customers to an external website to complete a purchase, Checkout on Instagram allows users to complete a purchase without...
Instagram has quickly become one of the most popular social media platforms in the world. With more than 1 billion monthly active users and 130 million shopping post clicks a month, it’s not hard to understand why many brands and businesses leverage Instagram to...
Online shopping has surged dramatically since the beginning of the pandemic, and major companies have improved their ecommerce capabilities to meet this growing demand. Social commerce, which refers to the sale and purchase of items via social media sites, has become...
Instagram has introduced a pilot program with select brands to test out an augmented reality “changing room” experience. Facebook’s Spark AR Studio allows you to virtually try on items that you can buy through Instagram. Image source: Instagram The four brands that...
