Online shopping has surged dramatically since the beginning of the pandemic, and major companies have improved their ecommerce capabilities to meet this growing demand. Social commerce, which refers to the sale and purchase of items via social media sites, has become...
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through Shoppable Posts. Checkout happens through the app itself, and not offsite. What do I need to set up my account for Checkout on Instagram as a retailer?...
Checkout on Instagram, also known as Instagram Shopping, is the entire shopping journey – all in one place. Checkout on Instagram makes it quick, easy and secure for people to buy products they find on Instagram, without leaving the app. Currently, 1 billion accounts...
Instagram has introduced a pilot program with select brands to test out an augmented reality “changing room” experience. Facebook’s Spark AR Studio allows you to virtually try on items that you can buy through Instagram. Image source: Instagram The four brands that...
Shirley Li is a Strategic Partner Manager for Instagram Shopping, where she works with brands to enable and grow their commerce activity on the platform. Prior to joining Instagram, Shirley was the Director of Online Strategy at the Estee Lauder Companies, developing...
